CCP Gov Test| Questions with 100%
Solutions/Verified Answers
Prospective voter - ANSWER basing voting decisions on well-informed opinions and
consideration of the future consequences of a given vote - they make a prediction about
what will happen, idealized model
- "forward looking" vote based on how candidates WILL handle issues
Retrospective voter - ANSWER basing voting decisions on reactions to past
performance; approving the status quo or a desire for change
- back looking" what have you DONE on issues, most Americans, economy is why
Debates - ANSWER - Debates always favor challenger not incumbent
- Purpose — character, and personality of candidate
- Media affairs
- Styles: podium, sit-down, town hall
Direct mail - ANSWER - When is mail effective? People open it
- Only works if people read it, one piece of paper, personalize it, appeal to people's
emotions, put a family on there on a lawn (or babies/pets), big fonts, etc.
- Or negative emotions
- They're even worth sending if 98% of people throw them away!
ADS, ADS, ADS, TV ADS - ANSWER - most expensive part of campaign
- Paid ads — spots, produced, $$$ and you control the message (the ones you watch,
but they're expensive)
- News stories — visuals, free media, getting on the news (have the media cover you, but
you don't control what happens - e.g. Sarah Palin turkey slaughtering, John Kerry sperm
suit/windsurfing)
, Democrats - ANSWER - African Americans are most loyal of all groups (90%+ vote dem) 13%
- Jewish - 60%+ but changing, a bit lower than the past
- Hispanic (Except Cubans) - 55-60% but somewhat up for grabs, 16% 30% 2050
- Catholics, 60% drifting
Republicans - ANSWER - Southerners
- Cubans
- Whites, professional, Protestant (53%)
- Very poor, under 5000 and the very wealthy
- Older
- Less educated
Negatives of campaign reform - ANSWER 1. Advantage to wealthy - especially challengers
2. PACS increase - special interest influence
3. Weakens parties - shifts to individuals, because it is the individual who raises the money
4. Advantage to the most ideological candidates
5. Penalizes late starts
6. Helps incumbents (people already in office) AND HURTS CHALLENGERS (they already have
donors)
Political parties - ANSWER group of people that seeks to elect candidates to office by
providing them with a label (they aren't an ideology — liberal not always democrat, ideology
not always party)
Why are we so different in the US than in Europe? - ANSWER 1. In most parliamentary
systems you vote for the PARTY not the PERSON (the party picks the person too)
2. Federalism itself — decentralized = weakness (we have federal, state, and local parties)
3. The law — state and local and federal law have weakened parties Ex. Campaign finance laws,
ballot laws, mandatory primaries (parties can only give so much money)
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