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UGA MARK 3000 CH 11 QUESTIONS AND ANSWERS | LATEST UPDATE | GRADED A+ $9.71
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UGA MARK 3000 CH 11 QUESTIONS AND ANSWERS | LATEST UPDATE | GRADED A+
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UGA MARK 3000 CH 11 QUESTIONS AND ANSWERS | LATEST UPDATE | GRADED A+ What is brand equity? The value a brand adds to a product based on consumer perceptions. How can businesses utilize predictive analytics? By forecasting future trends and behaviors to make data-driven decisions. ...

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  • September 3, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • uga mark 3000 ch 11 questions and answers latest

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  • UGA MRK 3000
  • UGA MRK 3000

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UGA MARK 3000 CH 11 QUESTIONS
AND ANSWERS | LATEST UPDATE |
GRADED A+
What is brand equity?


✔✔ The value a brand adds to a product based on consumer perceptions.




How can businesses utilize predictive analytics?


✔✔ By forecasting future trends and behaviors to make data-driven decisions.




What is a customer acquisition cost (CAC)?


✔✔ The total cost incurred to acquire a new customer.




How does cause-related marketing benefit a company?


✔✔ By associating the brand with a social cause, enhancing brand image and customer loyalty.




What is a market penetration strategy?


✔✔ A plan to increase a product’s market share within existing markets.




1

, How can companies use heat maps in user experience design?


✔✔ To visualize where users click most frequently on a website for improved layout.




What is the function of an influencer in marketing?


✔✔ To promote a brand or product to their followers and enhance credibility.




How does a loyalty program impact customer lifetime value?


✔✔ It increases the overall revenue generated from each customer by encouraging repeat

business.




What is a marketing persona?


✔✔ A detailed representation of a typical customer used to tailor marketing strategies.




How does competitive positioning help a brand?


✔✔ It helps differentiate the brand from competitors and establish a unique market presence.




What is a brand’s value proposition?


✔✔ A statement that clearly defines the unique value a brand offers to its customers.

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