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MARK 3000 test 3 UGA (McManus) Questions and Answers | Latest Update | 2024/2025 | 100% Pass $9.69
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MARK 3000 test 3 UGA (McManus) Questions and Answers | Latest Update | 2024/2025 | 100% Pass

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  • Course
  • MRK 3000
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  • MRK 3000

MARK 3000 test 3 UGA (McManus) Questions and Answers | Latest Update | 2024/2025 | 100% Pass What is a marketing funnel’s main function? To guide potential customers through different stages until they make a purchase. How does a company use customer journey mapping? To visualize an...

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  • September 3, 2024
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MRK 3000
  • MRK 3000
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MARK 3000 test 3 UGA (McManus)
Questions and Answers | Latest Update |
2024/2025 | 100% Pass

What is a marketing funnel’s main function?


✔✔ To guide potential customers through different stages until they make a purchase.




How does a company use customer journey mapping?


✔✔ To visualize and enhance the customer experience across all touchpoints.




What does a unique value proposition (UVP) do?


✔✔ It highlights what makes a product or service uniquely beneficial to customers.




What is the significance of a customer acquisition cost (CAC)?


✔✔ It measures the expense associated with gaining a new customer.




How does competitive positioning affect a business?


✔✔ It determines how a company’s products or services are perceived compared to

competitors’.

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,What is the purpose of an integrated marketing communication (IMC) strategy?


✔✔ To ensure consistency and coherence in messaging across all marketing channels.




What role does market segmentation play in targeting?


✔✔ It helps in tailoring marketing efforts to specific groups within a larger market.




How is customer retention different from customer acquisition?


✔✔ Customer retention focuses on keeping existing customers, while acquisition aims to attract

new ones.




What is the importance of a marketing audit?


✔✔ It evaluates the effectiveness of current marketing strategies and identifies areas for

improvement.




How does a company use price elasticity in pricing strategy?


✔✔ By understanding how changes in price affect consumer demand for its products or services.




2

, What is the purpose of a brand equity audit?


✔✔ To assess the value of a brand based on consumer perception and market performance.




How does a company use predictive analytics in marketing?


✔✔ To forecast future consumer behaviors and trends based on historical data.




What is the role of a marketing strategy in business planning?


✔✔ To outline how marketing efforts will achieve long-term business goals.




How can a company leverage customer testimonials effectively?


✔✔ By using them to build credibility and trust with potential customers.




What is the function of a marketing budget?


✔✔ To allocate resources for various marketing activities and track expenditures.




How does a company implement a cross-channel marketing approach?


✔✔ By integrating marketing efforts across multiple platforms for a cohesive strategy.




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