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MARK 3000 McManus Test One Questions and Answers | Latest Update | 2024/2025 | Graded A+ $10.36
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MARK 3000 McManus Test One Questions and Answers | Latest Update | 2024/2025 | Graded A+
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MARK 3000 McManus Test One Questions and Answers | Latest Update | 2024/2025 | Graded A+ What is a brand’s positioning statement used for? To clearly articulate how a brand should be perceived in the marketplace. How can customer testimonials influence buying decisions? They provi...

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  • September 3, 2024
  • 30
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mark 3000 mcmanus test one questions and answers

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MARK 3000 McManus Test One
Questions and Answers | Latest Update |
2024/2025 | Graded A+

What is a brand’s positioning statement used for?


✔✔ To clearly articulate how a brand should be perceived in the marketplace.




How can customer testimonials influence buying decisions?


✔✔ They provide social proof and credibility, which can increase trust in a product or service.




What is the role of a marketing funnel in sales?


✔✔ To track the stages a customer goes through from initial interest to final purchase.




What is the purpose of market penetration pricing?


✔✔ To attract customers with a low initial price and gain market share quickly.




How does a business utilize cause-related marketing?


✔✔ By associating with social causes to enhance brand image and appeal to socially conscious

consumers.

1

,What does a consumer’s purchase decision process involve?


✔✔ The steps from recognizing a need to evaluating options and making a final purchase.




How does a promotional mix differ from a marketing mix?


✔✔ The promotional mix focuses specifically on communication strategies like advertising and

sales promotions, while the marketing mix includes product, price, place, and promotion.




What is the significance of a product’s life cycle stage in marketing?


✔✔ It helps determine appropriate strategies for marketing, pricing, and distribution as the

product evolves.




What is a market entry strategy?


✔✔ The plan a company uses to start selling its products or services in a new market.




How does an emotional appeal in advertising affect consumer behavior?


✔✔ It can create a strong connection with the audience, leading to increased engagement and

sales.



2

, What is the main goal of marketing?


✔✔ To satisfy customer needs and achieve business objectives.




How does a business define its target market?


✔✔ By identifying the specific group of consumers who are most likely to purchase its products

or services.




What is a marketing mix?


✔✔ The combination of product, price, place, and promotion strategies used to market a product.




What does a unique selling proposition (USP) describe?


✔✔ A feature that makes a product stand out from competitors.




What is the difference between a need and a want in marketing?


✔✔ A need is something essential for survival, while a want is a desire for a specific product or

service.




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