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MARK 3000 Test 2 UGA McManus Questions and Answers | Latest Update | 2024/2025 | Already Passed $9.71
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MARK 3000 Test 2 UGA McManus Questions and Answers | Latest Update | 2024/2025 | Already Passed
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MARK 3000 Test 2 UGA McManus Questions and Answers | Latest Update | 2024/2025 | Already Passed What is the goal of a marketing plan? To outline strategies for achieving business objectives. How does product differentiation benefit a business? It helps the product stand out from compe...

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  • September 3, 2024
  • 27
  • 2024/2025
  • Exam (elaborations)
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MARK 3000 Test 2 UGA McManus
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the goal of a marketing plan?


✔✔ To outline strategies for achieving business objectives.




How does product differentiation benefit a business?


✔✔ It helps the product stand out from competitors.




Why is market research important for new products?


✔✔ It identifies consumer needs and market gaps.




What does brand equity refer to?


✔✔ The value of a brand based on consumer perception.




What is a customer persona used for in marketing?


✔✔ To tailor marketing strategies and messages to target customers.




1

,What is the difference between push and pull marketing?


✔✔ Push marketing promotes directly, while pull marketing creates demand.




How can you measure an advertising campaign's success?


✔✔ By tracking metrics like engagement and ROI.




What does a marketing audit evaluate?


✔✔ The effectiveness of marketing strategies and practices.




How does seasonal marketing affect sales?


✔✔ It aligns with times of the year to boost sales.




What is influencer marketing?


✔✔ Using influencers to increase brand awareness and trust.




What is a marketing mix?


✔✔ A combination of product, price, place, and promotion strategies.




2

, How does a unique selling proposition (USP) help a product?


✔✔ It highlights what makes the product different from competitors.




Why is customer feedback valuable for businesses?


✔✔ It provides insights into customer satisfaction and areas for improvement.




What is a brand’s value proposition?


✔✔ The promise of value that a brand delivers to its customers.




What does market segmentation involve?


✔✔ Dividing a market into distinct groups with similar characteristics.




How can a business use SWOT analysis?


✔✔ To assess strengths, weaknesses, opportunities, and threats.




What is the purpose of a sales funnel?


✔✔ To track and guide customers through the buying process.




3

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