Exam (elaborations)
NAPSR CERTIFICATION
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Exam of 14 pages for the course NAPSR CERTIFICATION at NAPSR CERTIFICATION (NAPSR CERTIFICATION)
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NAPSR CERTIFICATION QUESTIONSWITH ANSWERS
p Job Description of Pharmaceutical Sales Rep. - provide valid, proven, R&D-based information about the
company's medications so physicians can then utilize this information and apply it in their medical
practices.
Selling as a Pharmaceutical Sales Rep. - has to initiate, establish, and then maintain a relationship with a
physician.
Range of Health Products - 1. PHARMACEUTICALS-medicines & vaccines for human & animal use.
Products may have a brand name or generic, and may be prescription or over-the-counter.
2. DIAGNOSTIC-equipment & supplies used in screening, detecting, & monitoring disease (ex: simple
home testing kits, sophisticated diagnostic imaging technologies)
3. MEDICAL DEVICES- advanced instrumentation and appliances used for medical therapy (ex: joint
replacements, implantable defibrillators, & pacemakers). Also includes drug delivery devices (ex:
syringes, infusion pumps, metered-dose inhalers, & trans-dermal patches)
4. MEDICAL SUPPLIES-commodity, high-volume supplies (ex: surgical gowns & gloves)
5. DURABLE MEDICAL EQUIPMENT-Reusable products for health-related use in the home (ex: walkers,
wheelchairs, oxygen equipment, prosthetics, & hospital beds)
General Spectrum of Healthcare Settings - 1. HOME-BASED CARE-Patients/consumers, their families &
friends; home health nurses & aides
2. PRIMARY CARE (Checkups & General Health Issues)-OB/GYN, Family/general practitioners, internists
3. SECONDARY CARE (Specialized Outpatient Consults)-specialists
4. TERTIARY CARE (Inpatient)-Community hospitals; Academic medical centers; Skilled nursing facilities
, 5. END-STAGE CARE-Skilled nursing facilities; Hospitals; Hospices
The Pharmaceutical Industry - Global Pharmaceutical Industry- $950 billion in annual revenue
Pharmaceutical sales are highest- U.S., Western Europe, & Japan
U.S accounts for roughly- 1/2 of the world's pharmaceutical revenues
Because of lack of standardization at the international level, companies must overcome a range of
regulatory hurdles in order to obtain approval to market their products in each country/region.
Factors Influencing Growth - Two Factors:
1. POPULATION GROWTH
2. INCREASING LIFE EXPECTANCY
Both increase the number of elderly persons in the United States.
Senior citizens become candidates for drug therapies & increased prescription use.
Senior citizens consumed over 3x as many medication as people under the age of 65 yrs old.
Technology - Joining with Genomic companies to specialize in gene research, genetically-altered drugs, &
molecular biology.
Healthcare Demand - Prescription drug therapy is cost-effective for insurance companies & healthcare
providers. Other interventions such (surgery, nursing care, clinical visits, hospitalization, & home
healthcare) are very expensive.
Prescription drug therapy often eliminates the need for these costly interventions.
People Commonly assume- the high costs of health care are due to the high costs of medicines and
patients spending more on prescription drugs than on other healthcare services...THESE ASSUMPTIONS
ARE INCORRECT!
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