Business Communications Exam 2 Questions with Latest Update
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Course
Business Communication
Institution
Business Communication
3 major steps in the 3-step writing process are: - Answer-Planning, Writing and Completing
First step of the the Three-Step writing process is: - Answer-Planning your message
While you're Planning a Writing Project you should... - Answer-Define your Purpose
Purpose indicates whether you in...
Business Communications Exam 2
Questions with Latest Update
3 major steps in the 3-step writing process are: - Answer-Planning, Writing and
Completing
First step of the the Three-Step writing process is: - Answer-Planning your message
While you're Planning a Writing Project you should... - Answer-Define your Purpose
Purpose indicates whether you intend to: - Answer-Inform, Persuade or Collaborate
If you write a refund letter for a defective product your purpose would be to: - Answer-
Persuade
No matter the audience or message, you should always: - Answer-Determine the info
your audience needs to grasp your main idea
If audience members vary in the amount of info they already know about the topic: -
Answer-Cover the information relevant to your primary audience
To make sure you provided all the needed info use the: - Answer-Journalistic approach
The journalistic approach: - Answer-Verifies whether your message answers the
questions of what, when, where, why and how
Information is good if it is: - Answer-Accurate, ethical and pertinent to the audiences
needs
Best ethical thing to do if you gave audience incorrect info: - Answer-Contact
immediately and correct order
A mediums richness is from it's ability to: - Answer-Convey a message using more than
one informational cue, to facilitate and establish personal focus
Best method for communicating a complex policy change to employees in a company
with offices all over the world: - Answer-Posting on an internal website with an email
message alerting employees to the change and directing them to the website for more
info
Media richness is a measure of: - Answer-A mediums ability to use more than one
informational cue, feedback and establish personal focus
, Benefit of taking time to organize your business messages: - Answer-Saving time and
conserving creative energy because the writing process is quicker
Purpose of limiting your scope when planning a writing project is to: - Answer-Ensure
your message stays focused on the main idea and any necessary supporting details
The direct approach: - Answer-Starts off with the main idea and then offers supporting
evidence
The indirect approach: - Answer-Starts off with evidence first and builds toward the main
idea
Use the indirect approach when: - Answer-Your audience is likely to have a skeptical or
hostile reaction to you main idea
Microblogging: - Answer-Blogging with specific character counts
Ex: Twitter
Instant messaging: - Answer-Messages appear on each other's screen instantly, without
the need to be opened individually
Email signature is a small file that automatically includes: - Answer-Full name, title,
company, and contact info all at the end of the message
Conversation marketing is: - Answer-Communication in which companies initiate and
and facilitate conversations in a network of customers and other interested parties
Community Q&A sites - Answer-Websites where visitors answer questions posted by
other visitors of by reps of the company
Community participation websites: - Answer-Are designed to pool the inputs of multiple
users in order to benefit the community as a whole
Brand communities: - Answer-Groups of people united by their interest in ownership
and/or is of particular products
Blogs are: - Answer-Easily updateable
Online journal
Short for weblog
Podcasting - Answer-Process of recording or video files and distributing them online
Media Curation - Answer-Selecting content that will be useful and interesting to your
target audience
3 step process for blogging - Answer-Audience
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