CATEGORY MANAGEMENT CERTIFICATION
TEST, Category Management Certification
Review ONLINE 2 1- Category management
CPCA Practice Exam Latest Update 2024-2025
Actual Exam 200 Questions and 100% Verified
Correct Answers Already Graded A+ Verified by
Professor
(Blank) refers to a collection of products from different categories that will be promoted
at the same time. - CORRECT ANSWER: Cross merchandising
12 Promotion Tools - CORRECT ANSWER: -coupons
-contests and sweepstakes
-bonus packs
-continuity programs
-specialty packs
-free in mail premiums
-self liquidating
-refunds
-sampling
-trade allowances
-point of purchase
-price-off / pre-price
4 Angles - CORRECT ANSWER: -*Consumer*: who shops, how and where
-*Market*: benchmark vs. competition
-*Retailer*: pricing, profitability and movement
-*Supplier*: past and future logistical, marketing and promotion support
,4 Perspectives - CORRECT ANSWER: There are 4 prisms through which category
managers scan data
1. Consumer Information - who shops, how and where
2. The market - Benchmark vs. competition
3. Retailer Information - pricing, profitability, and movement
4. Supplier Information - Past and future logistical, marketing and promotion support
Activity Based Costing - CORRECT ANSWER: understanding the product cost at every
stage in the pipeline
-media, promotion and display impact cost
ACV - CORRECT ANSWER: all commodity volume (share)
All Commodity Volume: - CORRECT ANSWER: total sales volume reported for a store
or group of stores
Assortment (for step 6) - CORRECT ANSWER: How do we choose the right
assortment?
-Consumer preference data is the key
-Activity based costing
-Understanding product cost at every stage in the pipeline
-Media, promotions and display impact cost
-Incrementality
-Cover the assortment with fewer SKU's)
At what product level is average unit price (both regular and feature) MOST effective,
and why? - CORRECT ANSWER: Item level. Average unit price should only be used at
an item or line- priced level, because at a category, brand, or segment level, it is a
blended average.
, Basket Analysis - CORRECT ANSWER: other purchases same trip
Category Captain (CC) - CORRECT ANSWER: one manufacturer entrusted with
category planning
-Criteria: integrity, intelligence and inspiration
-strategic thinkers, unbiased and leaders, category validator
Category Management - CORRECT ANSWER: the systematic development of a market
segment within a retail environment with the intended outcome to grow share of all
commodity volume
-it groups like products together
Category Management Process - CORRECT ANSWER: Category Management is a
systematic approach to building volume which use the following process
-Define the category,
-Establish category roles,
-Assess the category,
-Develop a category scorecard,
-Build an action plan,
-Develop category strategies,
-Establish tactics,
-Implement the plan
-Review the plan
Category management was formally defined in the United States as the result of which
joint industry project? - CORRECT ANSWER: ECR- efficient consumer response
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