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MKT 370 Exam 2024 with 100% complete solutions
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What is an external communication that is paid for by the seller and promotes a product to potential customers? A. Personal selling B. Sales promotion C. Advertising D. Public relations correct answersAdvertising What is a function of public relations? A.Promote positive brand image B. Man...

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  • September 4, 2024
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  • 2024/2025
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MKT 370 Exam

What is an external communication that is paid for by the seller and promotes a product to potential
customers?

A. Personal selling

B. Sales promotion

C. Advertising

D. Public relations correct answersAdvertising



What is a function of public relations?

A.Promote positive brand image

B. Manage publicity

C. Build trust

D. All of these correct answersAll of these



In which stage of personal selling do you obtain the sale?



A. Pre-approach

B. Close

C. Approach correct answersclose



The various means by which promotional messages are communicated to the public using words,
speech, and pictures is called _____.

A. Advertising media

B. Promotions

C. Personal selling

D. Mediums correct answersAdvertising media

, Which of the following is an example of out of home advertising?

A. Social media

B. Billboards

C. Magazines

D. Television correct answersBillboards



T/ F: Running last-minute ads is typically an option in magazines. correct answersFalse



The number of people who are exposed to an ad, either by viewing a visual ad or hearing an audio ad
are called _____.

A. Impression

B. Frequency

C. Reach

D. None of these correct answersReach



What is it called when advertising reaches people who are not part of the target market and are not
potential customers?

A. Cost per thousand impressions

B. Waste coverage

C. Non-coverage

D. Both waste coverage and non-coverage correct answersWaste coverage



What are some practical ways to add emotions into promotional messages?

A. Music

B. Images

C. Lighting

D. All of these correct answersAll of these



What are some examples of sales promotions used to encourage short-term sales?

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