MKTG 300 Mini Sim #1 Exam with Verified Answersa Graded A+
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MKTG 300 Mini Sim #1
Institution
MKTG 300 Mini Sim #1
MKTG 300 Mini Sim #1 Exam with Verified Answersa Graded A+
1. Many people consider marketing the most important
function of a firm because it .
2. Which area of a firm relies most on marketing to drive
the need to create products?
3. How does understanding marketing benefit people
who are loo...
MKTG 300 Mini Sim #1 Exam with Verified Answersa Graded A+
1. Many people consider marketing the most important drives revenue
function of a firm because it .
2. Which area of a firm relies most on marketing to drive Operations/tech-
the need to create products? nology
3. How does understanding marketing benefit people It helps them
who are looking for jobs outside the marketing field? understand how
to promote them-
selves.,It helps
them identify the
skills and abilities
they will need.,It
helps them set
reasonable salary
expectations.
4. What is the primary responsibility of marketers with To focus on the
respect to people? needs and wants
of customers
5. As a discipline, marketing is defined as an organi- value
zational function and set of processes for creating,
communicating, and delivering to customers.
6. Which of the following is true of the function of mar- It keeps all of a fir-
keting? mâ€s key function-
al areas going.
7. Which area of a firm relies most on marketing to drive Finance
the need to expand a business and invest in capital
expenditures?
8. Which discipline can teach job seekers how to pro- Marketing
mote themselves effectively, no matter what field they
go into?
9. What is the responsibility of marketers with respect to To address place-
products? ment strategies,To
formulate promo-
1/5
, MKTG 300 Mini Sim #1 Exam with Verified Answersa Graded A+
tion strategies,To
analyze the appro-
priate price
10. Marketing is an organizational function that benefits Customers,In-
which groups? vestors,Employ-
ees
11. The set of actions taken to accomplish a firm's objec- a marketing strate-
tives is known as . gy
12. Which statements about marketing strategies are A successful mar-
true? keting strategy
can lead to
a stronger brand
and larger mar-
ket share.,Mar-
keting strategies
should be imple-
mented as part of
a strategic plan.
13. The process of defining the objectives of a company strategy
and then developing a method to achieve those objec-
tives is known as planning.
14. Marketing is defined as a process that consists of creating, commu-
. nicating, and deliv-
ering value to cus-
tomers, and man-
aging those rela-
tionships to benefit
the company and
its stakeholders
15. A marketing is the set of actions taken to accomplish strategy
organizational objectives.
16. Who plays a role in the development of marketing
strategy?
2/5
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