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MINI SIM – 2 EXAM TEST WITH VERIFIED ANSWERS
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MINI SIM – 2 EXAM TEST WITH VERIFIED ANSWERS 1. Mentoring Moment: Threats vs. Oppor- tunities Your marketing re- search team has presented you with the research on the external mar- Treads' competitors are using a multi-channel distribu- tion strategy.Correct! This implies that Treads' ...

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  • September 5, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mini sim 2 exam test with verified answers

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  • MINI SIM – 2
  • MINI SIM – 2

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MINI SIM – 2 EXAM TEST WITH VERIFIED ANSWERS

1. Mentoring Moment: Treads' competitors are using a multi-channel distribu-
Threats vs. Oppor- tion strategy.Correct! This implies that Treads' competi-
tunities tors may be more widely available to consumers than
Your marketing re- Treads are.
search team has
presented you with Millennials do the majority of shopping using online or
the research on mobile channels.Correct! The current target market is
the external mar- already shopping online, so they may easily adapt to
keting environment. online shopping for Treads.
Your first task is
to group the find- The main global air hub for a major shipping company is
ings of the re- in Louisville, Kentucky, about an hour from Treads' man-
search into threats ufacturing facility.Correct! Being so close to a shipping
and opportunities company's hub can provide cost savings and efficiencies
for the market- if Treads moves to a direct-to-consumer channel.
ing plan.Click and The department store has been closing an average of
drag each of the 20 stores per year over the past 5 years.Correct! With so
following phrases many of the stores closing, the availability for consumers
to either "Threats" to purchase Treads at a brick and mortar location is
or "Opportunities," shrinking.
and then click Sub-
mit. Traditional malls are on the decline.
- Threat

2. he next task you objectives were very unclear
are charged with is
reviewing the fol-
lowing objectives
for Treads' online
sales:
Improve the situa-
tion for Treads.
Vastly increase
sales of Treads'
products.
Make all customers
happy.
What is the biggest
fundamental prob-
1/4

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