Test 2 Venue Management Holt UPDATED Exam Questions and CORRECT Answers
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Course
Venue Management
Institution
Venue Management
Test 2 Venue Management Holt UPDATED
Exam Questions and CORRECT Answers
A ticket is a limited contract between a guest and the venue. - Correct Answer- True
Reserved seating in a venue establishes a separate ticket for every seat at the event. - Correct
Answer- True
The secondary ticket mark...
Test 2 Venue Management Holt UPDATED
Exam Questions and CORRECT Answers
A ticket is a limited contract between a guest and the venue. - Correct Answer- True
Reserved seating in a venue establishes a separate ticket for every seat at the event. - Correct
Answer- True
The secondary ticket market was developed as a residual of the re-sale or scalping of tickets
by people who originally purchased the tickets from a primary, authorized ticket sales
organization. - Correct Answer- True
The practice of dynamic pricing involves the manipulation of prices in order to price tickets
and seating locations differently based on customer demand. - Correct Answer- True
If the promoter/team is giving away complimentary tickets, it is imperative that the tickets
reflect a $0/zero value, which would indicate they are not eligible for a refund if the event
were to be cancelled. - Correct Answer- True
It is illegal to scalp a ticket for any event at any venue in the United States. - Correct Answer-
False
The __________refers to the maximum number of people allowed by code in any given
venue or area of the venue. - Correct Answer- Capacity Rating
The "drop count" refers to which of the following: - Correct Answer- Number of tickets that
were torn/scanned as guests entered the building
A disadvantage of general admission seating is that: - Correct Answer- Safety and crowd
control issues may occur.
General admission seating in a venue for an event refers to: - Correct Answer- Tickets sold
for an event where guests sit/stand based on a first-come, first-served basis.
, Since venues do not receive a percentage, merchandise sales are not generally considered an
ancillary revenue source in a public assembly venue. - Correct Answer- False
The number and location of concession stands in a public assembly venue are not important if
the prices are inexpensive. - Correct Answer- False
Under U.S. law, it is illegal for public assembly venue management to negotiate an exclusive
vending agreement with liquor manufacturers and distributors, but they are permitted to have
exclusive vending agreements for beer and wine manufacturers and distributors. - Correct
Answer- False
The most common form of an annual food and beverage contract is where the venue receives
a percentage of net sales. - Correct Answer- False
Food and beverage per caps are calculated by dividing the total food and beverage sales by
the number of tickets sold. - Correct Answer- False
The analysis that divides the total concession sales by the number of event attendees in order
to determine the average per attendee spending is: - Correct Answer- Per Cap
While the _______________ type of merchandising contract is the most commonly agreed
upon structure, it requires additional supervision, control systems, and marketing knowledge
from the venue staff and retailer. - Correct Answer- Percentage of sales fee
_______________ specify that commercial establishments can be held liable if an employee
sells alcohol to a visibly intoxicated person who later is involved in an accident or injures
third parties. - Correct Answer- Darm Sharp Laws
What is a typical split between the event and the venue on a merchandise contract? - Correct
Answer- 25% to the venue / 75% to the event
a. A vital part of many public assembly - Correct Answer- Marketing and sales department
Marketing and Sales - Correct Answer- Produce an annual venue marketing plan, including
advertising, promoting and publicity strategy and tactics
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