CEI Final PASSED Exam Questions and
CORRECT Answers
CREATIVE GOODS AND SERVICES - Correct Answer- Tangible
Intangible
"At the end of the working day, there should be something there that didn't exist when you
arrived in the morning"
4 STYLES OF PURSUING CREATIVITY IN THE CREATIVE INDUSTRIES: CREATIVE
ORIGINAL PRODUCERS - Correct Answer- Anyone who creates, makes, or trades in
original, rare, and unique objects
Group includes craft makers, visual artists, and designer-makers
Their work is valuable because others see its creative or cultural value
Often begins with research/development
i.e. Fashion, Art Licensing and Books
4 STYLES OF PURSUING CREATIVITY IN THE CREATIVE INDUSTRIES: CREATIVE
CONTENT PRODUCERS - Correct Answer- Makers of content for various media
People working in film, broadcasting, publishing, recorded music, and interactive media
Their work produces intellectual property, usually protected by copyright
Focuses on content strategy and brand identity
,•Convergent content across media platforms for brands - Vice & Monocle
4 STYLES OF PURSUING CREATIVITY IN THE CREATIVE INDUSTRIES: CREATIVE
EXPERIENCE PROVIDERS - Correct Answer- People who create experiences include
performing artists like actors, dancers, and musicians
It also includes people who work in spaces that offer these experiences like in museums,
libraries, music venues, in tourism, and more.
The experience is what the user pays for.
Example: Disneyland
4 STYLES OF PURSUING CREATIVITY IN THE CREATIVE INDUSTRIES: CREATIVE
SERVICE PROVIDERS - Correct Answer- Services play a major part in specialisms such as
advertising, architecture, graphic design, public relations, promotion, production facilities,
and more.
Raw symbolic goods are turned into meaningful experiences throughbranding- A brand is an
example of how the mixture of tangible and intangible characteristics of creative products
plays out in practice
People within these industries who are creative practitioners who help get a product to the
market.
SIMPLE TO COMPLEX - Correct Answer- SIMPLE
CREATIVE GOODS
Creative activities of painting a picture, composing a song, writing a story, etc.
Done by individuals or small teams with simple contractual agreements
COMPLEX CREATIVE GOODS
,Promotion, distribution, etc.
Moves from simple to complex based on how many contracts are involved in the final
product
A complex product is the end of a production chain involving different teams and different
projects that converge
THE FASHION INDUSTRY Satisfy: - Correct Answer- physical, psychological and social
needs
Decoration & beauty needs - Correct Answer- Adornment
1.Stripes on uniforms, expensive fabrics & jewelry and pelts of ancient hunter's prey -
Correct Answer- Status
4.Values & Attitudes - influenced by cultural customs & traditions - Correct Answer- ¡Shop
bargains - value 'good deals'
¡Easy care - easy to wash, frequency of wash, dry clean only?
¡Age & generational preferences
¡Practical vs. looking good for potential partners
¡Casual and business attire
Conformity or Individuality - Correct Answer- 4.Self-expression that distinguishes one
person from another. May depend on mood, setting & situation
What was the most valuable apparel brand in 2018? - Correct Answer- Nike, HM, Zara
A particular design, shape, or type of apparel item. The style of a garment is determined by
the distinct features that create its overall appearance. - Correct Answer- Style
, The display of the currently popular style of clothing. A 'fashion' is the prevailing type of
clothing that is favored by a large segment of the public at any give time. - Correct Answer-
Fashion
Any and all men's, women's, and children's clothing - Correct Answer- Apparel
Any article of apparel, such as a dress, suit, coat, evening gown or sweater. - Correct Answer-
Garment
HAUTE COUTURE - HIGH FASHION INDUSTRY French - 'High Dress Making' refers to:
- Correct Answer- a group of firms or 'fashion house' each with a designer who creates
original, individually designed fashions.
HAUTE COUTURE - HIGH FASHION INDUSTRY French - 'High Dress Making':
• Originates in __________________ and other fashion centers
• High Price - $$$$$
• Hand Crafted with expensive and often '__________' - fine attention to detail
• Custom Designed & Custom Made - Correct Answer- Paris, New York, Milan
Rare fabric
Establishment or person involved in fashion who makes originals made to order for clients -
Correct Answer- Couturier
HAUTE COUTURE - COUTURIER: High priced manufacturer that look like the original -
Correct Answer- Copies
HAUTE COUTURE - COUTURIER: Lower priced garments, produced in high quantity with
lower priced materials - Correct Answer- Knock-Offs
HAUTE COUTURE - COUTURIER examples: - Correct Answer- Dior, Chanel, Armani
THE FASHION INDUSTRY - KEY TERMS: Those garments that are mass-produced in
factories. Manufactured in quantity in different sizes. 1000's produced - Correct Answer-
Ready-to-wear
