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WGU D373 OA APPLIES STRATEGIC MARKETING
TOOLS AND METHODOLOGIES EXAM ACTUAL
EXAM STUDY GUIDE ALL 200 QUESTIONS AND
CORRECT DETAILED SOLUTIONS
WGU D373 OA STUDY GUIDE
Target customers - ANSWER-Customers based on a predefined geographic boundary
QUESTION: Market segmentation - ANSWER-Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
QUESTION: Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such
as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles,
and opinions
QUESTION: Behavioral - ANSWER-The way customers go through their decision making and
buying processes, including attitudes towards the brand, the way they use it, and their
knowledge base
QUESTION: What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
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QUESTION: Marketing Coordinator - ANSWER-Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).
QUESTION: Marketing Director - ANSWER-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 7-10 years of experience
QUESTION: Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
QUESTION: Chief Marketing Officer - ANSWER-Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience
QUESTION: Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing
officer
QUESTION: What is the traditional marketing mix? - ANSWER-Marketing Mix - a combination of
factors that can be controlled by a company to influence consumers to purchase its products.
Product, price, place, promotion
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QUESTION: What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence
QUESTION: Strategy - ANSWER-Represents what the company intends to do
QUESTION: Execution - ANSWER-Represents how the company intends to do it
QUESTION: Prospects - ANSWER-Potential customers who haven't bought from the company
yet
QUESTION: Customers - ANSWER-People who have bought from the company
QUESTION: Positioning - ANSWER-The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and expectations
QUESTION: Conflict - ANSWER-Occurs when different companies or competitors have
conflicting goals
QUESTION: Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-purchase
experience
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QUESTION: Brand - ANSWER-An identifiable and differentiated product, service, person,
movement, etc.
QUESTION: Brand promise - ANSWER-What a brand promises to deliver to a customer
QUESTION: Brand awareness - ANSWER-Awareness of the existence of a brand
QUESTION: Brand positioning - ANSWER-The unique place the brand occupies in the
consumer's mind, linked to benefits received
QUESTION: Brand relevance - ANSWER-Occurs when there is only one relevant choice, making
all other brands irrelevant
QUESTION: Brand purpose - ANSWER-The reason the brand exists, goes beyond just selling
QUESTION: Brand storytelling - ANSWER-Expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
QUESTION: Brand differentiation - ANSWER-How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up market
extensions, co-branding, etc.
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