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WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST 2024-2025
COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST
RELEASED
MARKETING IN THE DIGITAL ERA D373 WGU OA STUDY GUIDE
Q: Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing officer
Q: What is the traditional marketing mix? - ANSWER-Marketing Mix - a combination of factors
that can be controlled by a company to influence consumers to purchase its products.
Product, price, place, promotion
Q: What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence
Q: Strategy - ANSWER-Represents what the company intends to do
Q: Execution - ANSWER-Represents how the company intends to do it
Q: Prospects - ANSWER-Potential customers who haven't bought from the company yet
Q: Customers - ANSWER-People who have bought from the company
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Target customers - ANSWER-Customers based on a predefined geographic boundary
Q: Market segmentation - ANSWER-Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
Q: Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Q: Behavioral - ANSWER-The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their knowledge base
Q: What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
Q: Marketing Coordinator - ANSWER-Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
Q: Marketing Director - ANSWER-Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
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Q: Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Q: Chief Marketing Officer - ANSWER-Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience
Q: Positioning - ANSWER-The culmination of the products, services, and experiences that a
brand provides to convey value and meet customer wants, needs, and expectations
Q: Conflict - ANSWER-Occurs when different companies or competitors have conflicting goals
Q: Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience
Q: Brand - ANSWER-An identifiable and differentiated product, service, person, movement, etc.
Q: Brand promise - ANSWER-What a brand promises to deliver to a customer
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