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(WGU D174) MKTG 2150 Marketing Management - FA Review . $12.49   Add to cart
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(WGU D174) MKTG 2150 Marketing Management - FA Review .
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(WGU D174) MKTG 2150 Marketing Management - FA Review .(WGU D174) MKTG 2150 Marketing Management - FA Review .(WGU D174) MKTG 2150 Marketing Management - FA Review .

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  • September 6, 2024
  • 23
  • 2024/2025
  • Exam (elaborations)
  • Unknown

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  • wgu d174 mktg 2150 marketing management fa rev

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D174 MKTG 2150



Marketing Management




FINAL ASSESSMENT REVIEW




© 2024/2025

,1. Multiple Choice: Which of the following is a key component of
the Marketing Mix?
a) Price
b) Place
c) Promotion
d) All of the above
Answer: d) All of the above


2. Fill-in-the-Blank: The process of dividing a market into distinct
groups of buyers with different needs, characteristics, or behaviors
is known as ____________.
Answer: Market Segmentation


3. True/False: The Consumer Decision Process ends once the
purchase has been made.
Answer: False


4. Multiple Response: Which of the following are considered
consumer-oriented marketing strategies? (Select all that apply)
a) Mass marketing
© 2024/2025

, b) Niche marketing
c) Customized marketing
d) Relationship marketing
Answer: b) Niche marketing, c) Customized marketing, d)
Relationship marketing


5. Multiple Choice: In the context of marketing, CSR stands for:
a) Customer Service Requirement
b) Corporate Social Responsibility
c) Customer Satisfaction Rating
d) Corporate Sales Return
Answer: b) Corporate Social Responsibility


6. Fill-in-the-Blank: ____________ is the marketing function that
evaluates public attitudes, identifies areas within the organization
that the public may be interested in, and executes a program of
action to earn public understanding and acceptance.
Answer: Public Relations


7. True/False: Price elasticity measures how sensitive the quantity
demanded of a good is to a change in its price.
Answer: True
© 2024/2025

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