100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
(WGU D098) BUS 3120 Business Management Tasks - FA Review $12.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. Western Governors University
  4.  
  5. Business

Exam (elaborations)

(WGU D098) BUS 3120 Business Management Tasks - FA Review

 5 views  0 purchase

(WGU D098) BUS 3120 Business Management Tasks - FA Review (WGU D098) BUS 3120 Business Management Tasks - FA Review (WGU D098) BUS 3120 Business Management Tasks - FA Review

Preview 3 out of 22  pages

Document information

  • September 6, 2024
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Unknown

Subjects

  • wgu d098 bus 3120 business management tasks fa

Written for

All documents for this subject (85)

Seller

avatar-seller
Bankart

Reviews received

Content preview

D098 BUS 3120



Digital Marketing




FINAL ASSESSMENT REVIEW




© 2024/2025

,1. Multiple Choice: Which of the following is a key benefit of using
programmatic advertising in digital marketing?
a) Increased manual campaign management
b) Lowered audience targeting precision
c) Real-time bidding and automation
d) Decreased ad buying efficiency
Answer: c) Real-time bidding and automation


2. Fill-in-the-Blank: ____________ is the process of optimizing
web content to improve the visibility of a website on search engine
results pages.
Answer: Search Engine Optimization (SEO)


3. True/False: Influencer marketing is only effective for B2C
companies.
Answer: False


4. Multiple Response: Select all that apply. Which of the following
are common metrics used to measure the success of an email
marketing campaign?
a) Open rate
© 2024/2025

, b) Click-through rate
c) Bounce rate
d) Page views
Answers: a) Open rate, b) Click-through rate, c) Bounce rate


5. Multiple Choice: What does the 'A' in the SMART criteria for
setting objectives in a digital marketing plan stand for?
a) Attainable
b) Awareness
c) Action-oriented
d) Analytical
Answer: a) Attainable


6. Fill-in-the-Blank: The practice of creating and distributing
valuable, relevant, and consistent content to attract and retain a
clearly defined audience is known as ____________ marketing.
Answer: Content


7. True/False: Pay-per-click (PPC) advertising costs are only
incurred when the advertisement is clicked on.
Answer: True


© 2024/2025

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Bankart. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80461 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.49
  • (0)
  Add to cart