,1. Multiple Choice: Which of the following is a key component of
Relationship Marketing?
a) Transactional engagement
b) Short-term customer interaction
c) Long-term customer relationships
d) Focus on product sales
Answer: c) Long-term customer relationships
2. Fill-in-the-Blank: __________ is the process of dividing a market
into distinct groups of buyers with different needs, characteristics,
or behaviors.
Answer: Market segmentation
3. True/False: The Marketing Mix consists of only three Ps: Price,
Product, and Promotion.
Answer: False (The Marketing Mix consists of four Ps: Price,
Product, Promotion, and Place)
, b) Process
c) Physical evidence
d) Performance
Answers: a) People, b) Process, c) Physical evidence
5. Multiple Choice: In the context of consumer behavior, what
does AIDA stand for?
a) Attention, Interest, Desire, Action
b) Assessment, Intention, Decision, Analysis
c) Awareness, Insight, Determination, Achievement
d) Acknowledgment, Involvement, Development, Acquisition
Answer: a) Attention, Interest, Desire, Action
6. Fill-in-the-Blank: The perceived benefit that a customer expects
from a product relative to the cost of obtaining it is known as the
__________.
Answer: Value proposition
7. True/False: In a SWOT analysis, 'Opportunities' and 'Threats'
are internal factors of an organization.
Answer: False (Opportunities and Threats are external factors)
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