Hubspot Digital Marketing Certification
Exam Questions With Revised Answers
To keep your content calendar agile, it shouldn't extend more than... - answer✔✔3 months
All of the following are attributes of a content creation workflow EXCEPT - answer✔✔How
much money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent
you their feedback, they made edits directly in the doc. Is this a best practice for a content editing
process? - answer✔✔No, the editor should have tracked changes which would have shown you
where they would apply recommended edits.
True or false? You should use a consistent naming system to store and easily identify hosted
files. - answer✔✔False
True or false? Your content creation framework should stay consistent over time -
answer✔✔False. As business goals and content change, so should your process to support them
True or false? If you want to produce great content, then you need to hire an in-house content
creator - answer✔✔False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
answer✔✔False. Extensive vocabulary makes you appear less credible and confident
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery
shopping was done by your father." - answer✔✔Passive
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? - answer✔✔All
of the above
When is the most effective time to boost content on social media? - answer✔✔When it's
performing well.
True or false? You should post the same message across all of your social channels. -
answer✔✔False. You should customize the message based on the platform
Which network has the longest life for a piece of content? - answer✔✔pinterest
On which social network should you share content most frequently? - answer✔✔Twitter
What does CRM stand for? - answer✔✔customer relationship management
Which KPI is most likely to be a vanity metric? - answer✔✔Reach
What is the purpose of the delight stage of the inbound methodology? - answer✔✔all of the
above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
answer✔✔False
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. -
answer✔✔Forces, friction
What is the difference between a brand keyword and a non-brand keyword? - answer✔✔Brand
keyword = includes brand name
What is one benefit of running search ads for brand keywords? - answer✔✔They protect your
traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to _____ match type will display your ad if the search term
contains the same order of the words, but it can also contain additional words. -
answer✔✔phrase
Fill in the blank: A keyword set to ______ match type will display your ad when the search term
contains any or some combination or variations of the words in your keyword, in any order. -
answer✔✔broad
If you have a keyword set to broad match, but you want to select specific keywords that must be
included in the search query for your ad to be displayed, what would you use? - answer✔✔a
broad match modifier
Which of the following represents a phrase match keyword? - answer✔✔"smart tv"
Which of the following represents a broad match keyword? - answer✔✔wall art
Using tracking code, Google Analytics can report on data from which systems? - answer✔✔- ans
True or false: Quality score is an algorithm that scores each of your search ads on spelling and
grammar. - answer✔✔false
From top to bottom, what should your search account structure hierarchy look like? -
answer✔✔campaigns, ad groups, keywords
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
