Hubspot Exam Questions With Revised
Answers
- What are the stages in the inbound methodology? - answerAttract, engage, and delight
- Fill in the blank: Inbound is about _____ with the world. - answer
- Who is responsible for delighting prospects and customers - answerEveryone
- True or false? ...
- What are the stages in the inbound methodology? - answer✔✔Attract, engage, and delight
- Fill in the blank: Inbound is about _____ with the world. - answer✔✔
- Who is responsible for delighting prospects and customers - answer✔✔Everyone
- True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the
role of services - answer✔✔false
- What are the five inbound principles? - answer✔✔Standardize, Contextualize, Optimize,
Personalize, Empathize
- True or false? When you standardize. you're creating a single standard answer that has no
variations? - answer✔✔False
- Why is it common for companies to think of themselves in terms of a funnel? -
answer✔✔Because many business charts show conversion rates, and those charts are often
shaped like a funnel.
- How can you apply flywheel thinking to your company's budget? - answer✔✔By investing as
much money into things that drive customer happiness, such as support teams and product
improvements, as you do into acquiring new customers through marketing and sales.
- In a flywheel business which of the following is the most important source of new prospects? -
answer✔✔Word of mouth
- What is the relationship of funnels and flywheels to each other? - answer✔✔Individual funnels
can be interconnected within a flywheel.
- How can thinking of your business as a flywheel foster cross-team collaboration? -
answer✔✔If each team has separate funnels, a flywheel can help them understand how those
funnels fit together and support each other.
- When it comes to inbound best practices you personalize for - answer✔✔Impact
- Why do the inbound principles exist? - answer✔✔The principles connect the methodology with
the resources of inbound
- Fill in the blanks: You ________ have to provide the _________ right response. before
delivering the __________ correct information. - answer✔✔Often, emotionally, factually
- Which of the following is the best way to align a company's employees around a single
purpose? - answer✔✔Defining a company culture that encourages employees to focus on
fulfilling the company's purpose.
- If a sales rep is speaking with a specific person and discovers that the person doesn't exactly
match their assigned persona what should the sales rep do? - answer✔✔Focus on serving the
person using the information they provide even if it doesn't match the persona. If the same
discrepancy comes up repeatedly, the persona might need to be updated.
- When you use Jobs Theory to develop a timeline of events where does that timeline start? -
answer✔✔The first time a potential customer realizes they have a need.
- What is Jobs Theory? - answer✔✔A method for understanding why people buy certain
products and services.
- According to Jobs Theory which of the following is an example of a job story? - answer✔✔As
a commuter, when I'm on my way to work, I want a quick and easy breakfast so that I can finish
eating before I get to work and not get hungry again until after my first meeting of the day.
- Which of the following is NOT a "job dimension" that Jobs Theory might uncover? -
answer✔✔Demographic information
- How does your company's purpose affect "back office" teams (accounting legal etc.) -
answer✔✔Back office teams should find ways to make sure accounting processes, legal forms,
etc. are focused on the needs of your customers.
- In the three horizon framework what does horizon two symbolize? - answer✔✔The initiatives
you take to power mid-term success
- True or false? Objectives typically have a designated time period while key results can be long
lived - answer✔✔False
- What's the maximum number of top priorities a company should have at any given time? -
answer✔✔5
- Which of the following best describes a buyer persona? - answer✔✔A description of your ideal
buyer that sounds like it's talking about an individual person but is based on aggregated
information about your target market.
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