©THEBRIGHTSTARS 2024
Hubspot Exam Questions With Revised
Answers
True or False?: You should bold all variations of the keyword you're trying to rank for on your
blog post, as this helps the reader understand what's most important on the page. -
answer✔✔False
What is Whitespace? - answer✔✔Whitespace around page
What is the long-tail keyword in the title "An Easy Guide to Training Your Cat"? -
answer✔✔easy cat training guide
You read through a blog post from a co-worker that's about two different topics. Is this good or
bad? - answer✔✔Bad
Fill in the blank: Promoting your content offers on your blog can help you ______________. -
answer✔✔Generate new leads
Google released the ___________ algorithm update in order to organize and better showcase
content in order to be helpful for the searcher. - answer✔✔Hummingbird and Rankbrain
Ungating your awareness stage content solves for the searcher, but not the search engine. -
answer✔✔False
All of the following are examples of pillar page layout tips EXCEPT: - answer✔✔Definition pf
the core topic at the bottom of the page
If you're looking for a place to start with creating topic clusters and pillar pages, consider
deconstructing your existing awareness- or consideration-stage offers into 10x content pillar
pages. - answer✔✔True
Insert a _________ on your pillar pages to better understand performance and optimization next
steps. - answer✔✔Heatmap
Which framework is a structured three-step approach to gaining traction? - answer✔✔Bullseye
Framework
, ©THEBRIGHTSTARS 2024
True or false? Growth marketing is an integrated approach to growing your business and
optimizing your content marketing efforts through constant testing on the same marketing
channel. - answer✔✔False
True or false? You should run a series of tests before you've identified your marketing channels.
- answer✔✔False
An effective way to leverage Facebook custom audiences is to create a look-alike campaign to
match ___________ percent of your target demographic. - answer✔✔1-2
True or false? Creating a sense of urgency through deadlines or limited quantity can make your
prospects feel pressured, resulting in the loss of a sale. - answer✔✔False
True or false? Brand awareness and lead generation support the same goals and drive similar
metrics. - answer✔✔False
True or false? Engagement measures not just who's seeing your content but who's interacting
with it. - answer✔✔True
Which of the following areas should you consider when building a URL with UTM parameters?
- answer✔✔A and C
Fill in the blank: Repeat business is especially important for a company that has a relatively
___________ and lower long-term cost to service. - answer✔✔High cost of accusation
What's the first step when telling a story with your data? - answer✔✔Identify your audience
True or false? When it comes to content, create more and promote less. - answer✔✔False
All of the following are effective organic promotion channels EXCEPT: - answer✔✔Google
network
True or false? A benefit of organic content promotion is the ability to develop and deliver highly
targeted content to consumers who will find the content most relevant. - answer✔✔False
On which channel can you use segmentation? - answer✔✔All of the above
Which of the following are key areas to focus on when optimizing your content promotion
efforts? - answer✔✔All of the above
True or false? Include a canonical tag in a republished piece of content to maintain SEO
authority and attribute value to the appropriate website or author. - answer✔✔True
True or false? You shouldn't wait when republishing a new piece of content to a new website —
post it immediately. - answer✔✔False
Hubspot Exam Questions With Revised
Answers
True or False?: You should bold all variations of the keyword you're trying to rank for on your
blog post, as this helps the reader understand what's most important on the page. -
answer✔✔False
What is Whitespace? - answer✔✔Whitespace around page
What is the long-tail keyword in the title "An Easy Guide to Training Your Cat"? -
answer✔✔easy cat training guide
You read through a blog post from a co-worker that's about two different topics. Is this good or
bad? - answer✔✔Bad
Fill in the blank: Promoting your content offers on your blog can help you ______________. -
answer✔✔Generate new leads
Google released the ___________ algorithm update in order to organize and better showcase
content in order to be helpful for the searcher. - answer✔✔Hummingbird and Rankbrain
Ungating your awareness stage content solves for the searcher, but not the search engine. -
answer✔✔False
All of the following are examples of pillar page layout tips EXCEPT: - answer✔✔Definition pf
the core topic at the bottom of the page
If you're looking for a place to start with creating topic clusters and pillar pages, consider
deconstructing your existing awareness- or consideration-stage offers into 10x content pillar
pages. - answer✔✔True
Insert a _________ on your pillar pages to better understand performance and optimization next
steps. - answer✔✔Heatmap
Which framework is a structured three-step approach to gaining traction? - answer✔✔Bullseye
Framework
, ©THEBRIGHTSTARS 2024
True or false? Growth marketing is an integrated approach to growing your business and
optimizing your content marketing efforts through constant testing on the same marketing
channel. - answer✔✔False
True or false? You should run a series of tests before you've identified your marketing channels.
- answer✔✔False
An effective way to leverage Facebook custom audiences is to create a look-alike campaign to
match ___________ percent of your target demographic. - answer✔✔1-2
True or false? Creating a sense of urgency through deadlines or limited quantity can make your
prospects feel pressured, resulting in the loss of a sale. - answer✔✔False
True or false? Brand awareness and lead generation support the same goals and drive similar
metrics. - answer✔✔False
True or false? Engagement measures not just who's seeing your content but who's interacting
with it. - answer✔✔True
Which of the following areas should you consider when building a URL with UTM parameters?
- answer✔✔A and C
Fill in the blank: Repeat business is especially important for a company that has a relatively
___________ and lower long-term cost to service. - answer✔✔High cost of accusation
What's the first step when telling a story with your data? - answer✔✔Identify your audience
True or false? When it comes to content, create more and promote less. - answer✔✔False
All of the following are effective organic promotion channels EXCEPT: - answer✔✔Google
network
True or false? A benefit of organic content promotion is the ability to develop and deliver highly
targeted content to consumers who will find the content most relevant. - answer✔✔False
On which channel can you use segmentation? - answer✔✔All of the above
Which of the following are key areas to focus on when optimizing your content promotion
efforts? - answer✔✔All of the above
True or false? Include a canonical tag in a republished piece of content to maintain SEO
authority and attribute value to the appropriate website or author. - answer✔✔True
True or false? You shouldn't wait when republishing a new piece of content to a new website —
post it immediately. - answer✔✔False
