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IAB Practice Test Folder QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Practice Test Folder QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Practice Test FolderFour. Your client has stated rationale to purchase on one in every of your proposals. While
they wait to see a lower in eCPM before committing, you aren't willing to decrease your
prices. The high-quality alternative for you to lower the eCPM and keep the cutting-edge
plan could be
A. Offering an event to a sponsor
B. Offering introduced fee impressions
C. Blending the CPM’s of more than one merchandise
D. Starting over and supplying much less pricey products.
Five. What is the first step in confirming the ability to run a domain retargeting marketing
campaign for a client?
A. Trouble shoot the ad tags from the client
B. Confirm which advert server the enterprise makes use of
C. Confirm that the emblem will permit a pixel of their site
D. Confirm which demographic the logo is making an attempt to attain
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eleven. A customers campaigns are based totally on the following CTR's (the customers
foremost metric of success). Into which placement need to the budget be optimized.
A. Geographic concentrated on 300x250
, B. Geographic concentrated on 728x90
C. Demographic targeting 300x250
D. Demographic concentrated on 728x90
8. A mobile advertiser is gauging the effectiveness of a mobile marketing campaign through
the wide variety of leads acquired in a given month. What is the best way to music the
response fee.
A. Click to call
B. Click to down load
C. Click yo landing page
D. Click to cell internet site.
10. Your purchaser desires to target clients who have already expressed hobby in buying
new furnishings. Which of the following targeting alternatives should offer the pleasant ROI
for them?
A. Contextual targeting
B. Behavioral concentrated on
C. Geographic targeting
D. Demographic focused on
12. If Brand X is attempting to reach "recipe seekers" at scale, which focused on approach
would be most relevant.
A. Behavioral
B. Geographic
C. Demographic
D. Purchase primarily based.
Thirteen. Which of the following devices is now not an IAB general advert unit?
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