VCE Business Management Unit 2 AOS 2 WITH COMPLETE VERIFIED ANSWERS.(A+)
1 view 0 purchase
Course
OCR
Institution
OCR
VCE Business Management Unit 2 AOS 2 WITH COMPLETE VERIFIED ANSWERS.
premium pricing
the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
Customer base
Pre-existing and potential custom...
VCE Business Management Unit 2 AOS 2 WITH
COMPLETE VERIFIED ANSWERS.
premium pricing
the practice of keeping the price of a product or service artificially high in order to encourage favorable
perceptions among buyers, based solely on the price.
Customer base
Pre-existing and potential customers.
Target market
A group of customers with similar characteristics who currently purchase the product or may do so in the
future.
7Ps of the marketing mix
Product
price
promotion
people
physical evidence
place
process.
Product
A good or service that can be offered in exchange for the purpose of satisfying a need or want. Can be
intangible or tangible.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller DopNurse. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.39. You're not tied to anything after your purchase.