CIC AGENCY MANAGEMENT 2024
EXAM COMPLETE 300 QUESTIONS
WITH 100% CORRECT SIMPLIFIED
AND VERIFIED ANSWERS BRAND
NEW EXAM ALREADY GRADED A+
Tips to approaching formal evaluations -
....ANSWER...1. Know the results you want
2. Be sure the employee is full informed and knows
what to expect
3. Focus on facts
4. Maintain privacy
5. Decide what additional training the employee
needs
Management driven reasons for separation include -
....ANSWER...1. unmet performance expectations
2. dishonesty and fraud
3. elimination of the position
Employee driven reasons for separation include -
....ANSWER...1. Personal or behavioral problems
2. Resignation
1
,3. Retirement
4. Broken promises by management
5. A feeling that there is nothing left to learn or gain
The agency should document what in the case of
separation? - ....ANSWER...1. reasons for separation
2. what the agency did to prevent it
3. whether disciplinary measures followed agency
policy
4. progressive disciplinary measures taken
5. ensure the agency fully investigated the
employees complaint
In cases of involuntary termination: - ....ANSWER...1.
Review the situation with owners/HR
2. Documentation clearly outlines unacceptable
performance or conduct
3. Write a separation letter stating specific reasons for
separation
4. Have a separation meeting
5. Make the meeting to the point. Not a discussion
Questions to ask in the exit interview -
....ANSWER...1. Reasons for leaving
2
,2. Likes and dislikes about the agency
3. Recommendations for improving or enhancing the
agency
4. Attitudes toward recommending the agency to
others as a place to work
Four questions to develop an agency's brand -
....ANSWER...1. Who is the agency/what is the brand?
2. Who are the agency's clients?
3. How does he agency attract new clients and
generate new revenue?
4. How does the agency keep its clients?
Brand is the result of these factors - ....ANSWER...1.
Quality of personal relationships
2. Better coverage than coverage offered by other
agencies
3. Better personal service through direct and
anytime contact
4. A willingness and ability to solve problems
A realistic number for an agency to determine what
number of new accounts is realistic - ....ANSWER...1.
Consider the of existing accounts
2. of employees
3
, 3. quality of technology required to support accounts
4. Workflows
5. Procedures
Knock out factors - ....ANSWER...reduce or eliminate
their potential impact
examples:
-insufficient planning
-a lack of support from owners
-an unwillingness to invest financially
Factors to help determine the overall success of
marketing efforts - ....ANSWER...1. Who is the agency's
competition?
2. Does the agency have the right products for
potential prospects?
3. Are there sufficient prospects to justify a
marketing program?
4. Does the agency have employees with strong
sales skills?
Types of printed marketing tools include -
....ANSWER...1. Direct mail
2. Brochures
4
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