Exam (elaborations)
Visual Communications - Unit 1 - Examine Basic Visual Design Concepts-Sophia
- Course
- Institution
Visual Communications - Unit 1 - Examine Basic Visual Design Concepts-Sophia
[Show more]
Content preview
Visual Communications - Unit 1 -Examine Basic Visual Design Concepts-
Sophia
Aldous Huxley - -Writer and experimental scientist whose credo was "The
more you see, the more you know."
-Alfred Hitchcock - -English film director noted for his suspenseful movies.
He often used montage to intensify the suspense and horror in his work.
-Asymmetrical Balance - -When elements of different size and shape may
be distributed unevenly with a de-centered axis.
-Balance - -A design principle that provides equilibrium to the placement of
elements.
-Channel - -Transmission medium or means.
-Charles Sanders Peirce - -American philosopher and developer of the
formal theory of semiotics. He developed a precise system for describing
signs, including the terms symbol, icon and index.
-Chiaroscuro - -The subtle use of gradation to create dramatic value.
-Cluster - -A number of dots or elements that are close in proximity.
-Cognitive Theory - -A theory which states that a viewer actively arrives at a
conclusion through a series of many mental processes.
-Color Spectrum - -The seven hues of visible light: red, orange, yellow,
green, blue, indigo, and violet. These hues are arranged on the by
wavelength.
-Cones - -The light sensitive parts of the retina that processes color and day
vision.
-Constructivism - -A sensory-based theory based on the idea that eye
movements capture a visual outline and then the mind "constructs"
understanding.
-Contrast - -A design principle that occurs when two elements are seen for
their difference.
-Curvilinear - -A shape that is characterized by curvy lines for boundaries.
, -Dark - -The absence of light and provides the weight to form.
-Depth - -The third dimension that differentiates form from shape.
-Direction - -The specific movement towards a point or destination.
-Dot - -A complex made of size and shape that anchors itself to any space.
-Dynamic - -Energy with an effective action.
-Electromagnetic Radiation - -Another name for light; the human eye is only
sensitive to a portion of it, known as visible light.
-Elements - -The basic building components that construct one's visual
design. They are tools to help the designer convey his or her idea.
-Emphasis - -The most prominent element or focal area in a design.
-Expectation - -The viewer has preconceived notions sometimes leading to
false perceptions.
-Figure/Ground - -Consists of two layers. Form in the foreground and space
in the background. This allows the viewer to see perceived depth.
-Form - -Three-dimensional object that can be constructed by two or more
shapes.
-Framing - -Edges of a visual design work. This invariably lays the
foundation of the designer's composition.
-Frequency - -The number of waves passing a certain point per second,
measured in hertz.
-Geometric Form - -Defined by its allegiance to mathematical construction.
-Gestalt Principles - -First proposed by German psychologists, based on the
principle that the whole is greater than the sum of its parts.
-Gradient - -The range between light and dark as it pertains to value.
-Habituation - -The viewer ignores the familiar to protect from
overstimulation.
-Hue - -The name of a color.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now