Visual Communications - Unit 1 -
Examine Basic Visual Design Concepts-
Sophia
Aldous Huxley - -Writer and experimental scientist whose credo was "The
more you see, the more you know."
-Alfred Hitchcock - -English film director noted for his suspenseful movies.
He often used montage to intensify the suspense and horror in his work.
-Asymmetrical Balance - -When elements of different size and shape may
be distributed unevenly with a de-centered axis.
-Balance - -A design principle that provides equilibrium to the placement of
elements.
-Channel - -Transmission medium or means.
-Charles Sanders Peirce - -American philosopher and developer of the
formal theory of semiotics. He developed a precise system for describing
signs, including the terms symbol, icon and index.
-Chiaroscuro - -The subtle use of gradation to create dramatic value.
-Cluster - -A number of dots or elements that are close in proximity.
-Cognitive Theory - -A theory which states that a viewer actively arrives at a
conclusion through a series of many mental processes.
-Color Spectrum - -The seven hues of visible light: red, orange, yellow,
green, blue, indigo, and violet. These hues are arranged on the by
wavelength.
-Cones - -The light sensitive parts of the retina that processes color and day
vision.
-Constructivism - -A sensory-based theory based on the idea that eye
movements capture a visual outline and then the mind "constructs"
understanding.
-Contrast - -A design principle that occurs when two elements are seen for
their difference.
-Curvilinear - -A shape that is characterized by curvy lines for boundaries.
, -Dark - -The absence of light and provides the weight to form.
-Depth - -The third dimension that differentiates form from shape.
-Direction - -The specific movement towards a point or destination.
-Dot - -A complex made of size and shape that anchors itself to any space.
-Dynamic - -Energy with an effective action.
-Electromagnetic Radiation - -Another name for light; the human eye is only
sensitive to a portion of it, known as visible light.
-Elements - -The basic building components that construct one's visual
design. They are tools to help the designer convey his or her idea.
-Emphasis - -The most prominent element or focal area in a design.
-Expectation - -The viewer has preconceived notions sometimes leading to
false perceptions.
-Figure/Ground - -Consists of two layers. Form in the foreground and space
in the background. This allows the viewer to see perceived depth.
-Form - -Three-dimensional object that can be constructed by two or more
shapes.
-Framing - -Edges of a visual design work. This invariably lays the
foundation of the designer's composition.
-Frequency - -The number of waves passing a certain point per second,
measured in hertz.
-Geometric Form - -Defined by its allegiance to mathematical construction.
-Gestalt Principles - -First proposed by German psychologists, based on the
principle that the whole is greater than the sum of its parts.
-Gradient - -The range between light and dark as it pertains to value.
-Habituation - -The viewer ignores the familiar to protect from
overstimulation.
-Hue - -The name of a color.
Examine Basic Visual Design Concepts-
Sophia
Aldous Huxley - -Writer and experimental scientist whose credo was "The
more you see, the more you know."
-Alfred Hitchcock - -English film director noted for his suspenseful movies.
He often used montage to intensify the suspense and horror in his work.
-Asymmetrical Balance - -When elements of different size and shape may
be distributed unevenly with a de-centered axis.
-Balance - -A design principle that provides equilibrium to the placement of
elements.
-Channel - -Transmission medium or means.
-Charles Sanders Peirce - -American philosopher and developer of the
formal theory of semiotics. He developed a precise system for describing
signs, including the terms symbol, icon and index.
-Chiaroscuro - -The subtle use of gradation to create dramatic value.
-Cluster - -A number of dots or elements that are close in proximity.
-Cognitive Theory - -A theory which states that a viewer actively arrives at a
conclusion through a series of many mental processes.
-Color Spectrum - -The seven hues of visible light: red, orange, yellow,
green, blue, indigo, and violet. These hues are arranged on the by
wavelength.
-Cones - -The light sensitive parts of the retina that processes color and day
vision.
-Constructivism - -A sensory-based theory based on the idea that eye
movements capture a visual outline and then the mind "constructs"
understanding.
-Contrast - -A design principle that occurs when two elements are seen for
their difference.
-Curvilinear - -A shape that is characterized by curvy lines for boundaries.
, -Dark - -The absence of light and provides the weight to form.
-Depth - -The third dimension that differentiates form from shape.
-Direction - -The specific movement towards a point or destination.
-Dot - -A complex made of size and shape that anchors itself to any space.
-Dynamic - -Energy with an effective action.
-Electromagnetic Radiation - -Another name for light; the human eye is only
sensitive to a portion of it, known as visible light.
-Elements - -The basic building components that construct one's visual
design. They are tools to help the designer convey his or her idea.
-Emphasis - -The most prominent element or focal area in a design.
-Expectation - -The viewer has preconceived notions sometimes leading to
false perceptions.
-Figure/Ground - -Consists of two layers. Form in the foreground and space
in the background. This allows the viewer to see perceived depth.
-Form - -Three-dimensional object that can be constructed by two or more
shapes.
-Framing - -Edges of a visual design work. This invariably lays the
foundation of the designer's composition.
-Frequency - -The number of waves passing a certain point per second,
measured in hertz.
-Geometric Form - -Defined by its allegiance to mathematical construction.
-Gestalt Principles - -First proposed by German psychologists, based on the
principle that the whole is greater than the sum of its parts.
-Gradient - -The range between light and dark as it pertains to value.
-Habituation - -The viewer ignores the familiar to protect from
overstimulation.
-Hue - -The name of a color.
