Exam (elaborations)
Sophia Visual Communication part 3
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Sophia Visual Communication part 3
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Sophia Visual Communication part 3what makes an advertising campaign an "integrated campaign"? - -when the
campaign uses a variety of media that convey a consistent experience
(public relations)
-what should designers gain from a critique that will enable them to improve
their work? - -a list of actionable items to improve the design (strategizing to
improve the work)
-how should designers present their work during a visual critique? - -
confidently and objectively, pointing out formal qualities of the design
(describing the work)
-according to creative design concepts, which one of the following is NOT a
source of inspiration? - -spin (sources of inspiration)
-which of the following is the best definition of the creative process? - -a
multi-process used to complete a design project (creative design process)
-where can information like this be found? - -a corporate identity manual
(corporate branding)
-with respect to infographics, why are referent graphics helpful? - -they
refer to other common elements, enabling viewers to easily understand
context (infographics)
-which motion graphics designer created this distinctive movie poster? - -
Saul Bass (motion graphics)
-why is the critical analysis portion of a critique so important? - -because
the strengths and weaknesses of the work are discussed (critically analyzing
the work)
-which term is part of the refinement step of the creative design process? -
-collaboration (refinement)
-how does understanding end user demographics help Monica make a
design pitch to her client? - -she'll have data (i.e., demographics) to support
her ideas on how to reach the audience. the data will show that her ideas are
ones which will appeal to the audience, and to which it can relate (research)
-what is the second phase of interpreting the work in a visual critique? - -
sharing your perspective on the work's meaning or purpose (interpreting the
work)
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