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Intro to Business Unit 2: Milestone 2 Exam – Q’s and A’s
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Intro to Business Unit 2: Milestone 2 Exam – Q’s and A’s
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Intro to Business Unit 2:Milestone 2 Exam – Q’s and A’s
Which statement is an example of the threat component SWOT analysis? - -
A company experiences price fluctuations for supplies because of a drought.
-A film studio produced a movie from a best-selling book. For two weeks, the
studio advertised that a short trailer for the movie would be posted on a set
date. Audiences, news outlets and entertainment shows talked about the
movie for the two weeks leading up to its release.
Which of the following does this scenario illustrate? - -Buzz marketing
-Which of the following is true about the consumer-focused marketing mix? -
-It involves elements the business cannot control.
-Which of the following is a problem a company may face when integrating
technology into its marketing strategies? - -How to handle privacy issues
when customers share posts on social media.
-A clothing manufacturer uses various fabrics, threads, and buttons to
produce men's shirts to sell to consumers.
Which item within the scenario is NOT considered to be an industrial good? -
-Shirts.
-Management at a company priced a product very low to enter a new
market. The company offered a small amount of the product at two initial
locations.
Which phase of the product life cycle below does this scenario illustrate? - -
Introduction.
-Which of the following is a specialty good? - -Custom painting.
-A company selling a new product would consider using a skimming pricing
strategy for which of the following reasons? - -To generate consumer
interest in the product.
-Which of the following exemplifies pull marketing? - -Creating and updating
a company blog.
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