SPMT 217 Test 3 Exam Questions With Correct Answers.
2 views 0 purchase
Course
SPMT 217
Institution
SPMT 217
SPMT 217 Test 3 Exam Questions With
Correct Answers.
What company is the top sport sponsor? - answerPepsiCo, Inc.
where did sport sponsorship start? - answerLA Olympic Games in 1984
who did AT&T sponsor in the 1984 olympic games? - answerthe first ever cross country
olympic torch relay
other ...
SPMT 217 Test 3 Exam Questions With
Correct Answers.
What company is the top sport sponsor? - answer✔✔PepsiCo, Inc.
where did sport sponsorship start? - answer✔✔LA Olympic Games in 1984
who did AT&T sponsor in the 1984 olympic games? - answer✔✔the first ever cross country
olympic torch relay
other than the olympic games, what influences contributed to sport sponsorship growth? -
answer✔✔increased media interest in sport
what food company sponsors the SEC that was mentioned in the book? - answer✔✔Golden
Flake Snack Food
why is sport sponsorship such effective marketing? - answer✔✔because people see a brand for
longer than a 30 second commercial and they associate the brand with their favorite teams or
games
who decides what sport they cover in a company and why? - answer✔✔a team of marketing
professionals, they do research and decide rather than the CEO making a decision based on his
likes or dislikes
what is usually the first step in measuring an ROI? - answer✔✔consumer surveys
why are consumer surveys not always effective in measuring ROIs? - answer✔✔they aren't
always 100% accurate so they aren't as dependable as a more scientific way
what do companies do to measure ROI? - answer✔✔they hire professional research firms to
perform evaluation research
what firm did the NBA use to measure their ROI? - answer✔✔SRi
what firm did the PGA Tour use to measure their ROI? - answer✔✔Repucom
what is ROI? - answer✔✔return on investment, this means a sponsorship company meeting a
companies specific marketing and sales objectives in a measurable way
what is sales promotion? - answer✔✔a variety of short-term, promotional activities that are
designed to stimulate immediate product demand
what are the different type of sale promotions? - answer✔✔in-venue, in-store, and cross
promotion
what sport uses in-venue promotion the most and why? - answer✔✔baseball, because they have
so many homes games with many seats that need to be filled
what sport uses in-venue promotion the least and why? - answer✔✔football, because the
stadiums always sell out for every game
what are continuity promotions? - answer✔✔getting people to attend more games and getting
something in return for doing so
what are premiums? - answer✔✔in-store promotion, merchandise offered free or at a reduced
price as an incentive to buy a different item or items
what are the different type of in-store promotions? - answer✔✔premiums, contests, sweepstakes,
sampling, point-of-sale or point-of-purchase, and coupons
what is sponsorship? - answer✔✔a variety of marketing-mix elements designed to send
messages to a targeted audience (this is a question on test)
what is the difference between a contest and a sweepstakes? - answer✔✔contest - competitions
that award prizes based on skills and abilities, sweepstakes - games of chance or luck
when is sampling mostly used in promotion? - answer✔✔when companies are promoting a new
product
what is an example of a point-of-sale or point-of-purchase promotion? - answer✔✔end-aisle
units (large cardboard displays) "shelf-talkers" (cardboard displays that hang on aisle shelves),
and banners
what is a freestanding insert (FSI)? - answer✔✔the coupon sections that appear each week in
Sunday newspapers
what is cross promotion? - answer✔✔two or more companies coming together to capitalize on a
sponsorship
who is the got milk campaign a cross promotion with? - answer✔✔Kellogg's and NASCAR,
they were called the PB&J partners
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.