SPMT 217 Module 4 Exam Questions With Correct Answers.
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Course
SPMT 217
Institution
SPMT 217
SPMT 217 Module 4 Exam Questions With
Correct Answers.
*communications* - answerall methods used by a sport organization to deliver its key
messages proactively to a diverse group of constituencies/stakeholders
*stakeholders* - answergroups and/or individuals that have a direct or indirect inte...
A more professional focus of running events started to take place during the late 1800s. The
catalyst for such a professional focus emphasis occurred due to - answer✔✔A desire to increase
profits
The touring of star athletes and teams to promote the popularity of a particular sport were -
answer✔✔Barnstorming tours
A sport management/marketing agency is defined as a business - answer✔✔Full service agency
IMG was founded 1960 by - answer✔✔Mark McCormack
IMG was originally formed to - answer✔✔Locate endorsements for professional athletes
The function of client marketing involves - answer✔✔Developing entertainment extensions,
locating endorsements, and booking personal appearances
The growth in televised sports has led to - answer✔✔Competition between TV networks
When and how is market research used? - answer✔✔When companies gather information about
a person to target a specific individual
The formation within major corporations of separate departments or divisions dealing with event
management is called - answer✔✔In-house agency
When a sport management/marketing agency limits either the scope of services performed or the
type of clients serviced, it is known as - answer✔✔Specialized agency
Redmandarin is known as - answer✔✔An example of a specialized agency
IMG is known as - answer✔✔A full service agency
Zero-base budgeting requires - answer✔✔Review of all costs and activities
A common tool used by events to reduce the potential for a law suit is - answer✔✔Waiver and
release of liability
Sport events typically seek advertising of their event through - answer✔✔Trade-out
sponsorship's with media outlets
Hospitality is important to event as it can - answer✔✔Provide a satisfying experience
What other channel can sports organizations and governing bodies use to access consumers other
than TV and radio? - answer✔✔Social Media
The sale of licensed merchandise is beneficial for the event promoter for what type of event -
answer✔✔Advertising or showing the brand name off
Fund-raising as a marketing tool is usually used and appropriate for what types of events? -
answer✔✔Not for profit
Providing a satisfying experience for all stakeholders of an event is called -
answer✔✔Hospitality
What are some roles or services that sport management/marketing agencies' provide? -
answer✔✔Client representation/ marketing, event development, television exposure, and
sponsor solicitation
Identify the nine areas in which event marketers must focus - answer✔✔1. Sales of corporate
sponsorship
2. Advertising efforts
3. Public relations activities
4. Hospitality
5. Ticket Sales
6. Broadcasting
7. Website Development and Management
8. Licensing/ Merchandising
9. Fundraising
Public assembly facilities have existed since - answer✔✔ancient times
What publicly financed stadiums were efficiently built with the intention of housing both a
football team and a baseball team? - answer✔✔Riverfront Stadium (Cincinnati), Veterans
Stadium (Philadelphia), Three Rivers Stadium (Pittsburgh). NOT Meadowlands
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