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CFRE - DOMAIN 1 AND 2 EXAM QUESTIONS AND ANSWERS
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CFRE - DOMAIN 1 AND 2 EXAM QUESTIONS ANDANSWERS
What is the LAI principle? II.2, II.3 - ANSWER The fundraising concept of
qualifying prospects based on their linkages, ability, and interest. (Glossary of
Fundraising Terms on the CFRE website.)
What are the standard markers for identifying trends and defining characteristics? I,
Task 3 - ANSWER Socioeconomic status, providing history, generation, gender,
and culture of a constituency (Test Content Outline: Domain 1 - Task 1.3).
What kind of information should be included in a prospective donor profile? I.1 -
ANSWER Use demographics, psychographics, interests, values, motives, culture,
ability, giving and volunteer history, relationships, and links to identify possible
donors for specific projects and fundraising campaigns. (Test Content Outline:
Domain 1, Key Knowledge Areas)
What motivates men to donate? II.2 - ANSWER Traditional approaches, such as
campaigns and peer
Recognition, a sense of urgency, deadlines, competitive, fast-paced, and strenuous
activities. (AEF, p117)
What motivates women to donate? II.2 - ANSWER: An organization's engagement
and relationship
Building, thank you letters, mission connection, impact stories, regular
stewardship, female leadership, and diversity, and they frequently make
philanthropic decisions in their homes. (AEF, p119)
Who is more inclined to donate, men or women? II.2 - ANSWER According to the
Women's Philanthropy Institute's "Women Give" series, women are frequently
more likely to make donations than males in identical situations. (AEF, p115)
, According to two surveys of high-net-worth homes, nine out of ten women are
either the sole decision maker or an equal partner in philanthropic decision-making.
(AEF, p116)
What are the cohort and lifecycle effects on generational giving? II.2 - ANSWER
A cohort effect occurs when persons in a group live *their* entire lifetimes. For
example, the Great Depression's economic shortage had a long-lasting impact on a
generation's attitudes regarding money and altruism. As a person ages, the lifecycle
effect changes. For example, a young person may become more giving in their 40s
because she has more disposable cash than she did in her 20s. (AEF, p171)
What are the top five philanthropic causes that people from all generations are
inclined to support? II.2 - ANSWER Local social services, religious institutions,
health charities, children's charities, and education. The first four factors remain
dominant across generations, but the fifth identified cause varies every generation.
(AEF, p173).
What are the components of an effective case for support? II.1, 11.3, II.4 -
ANSWER Mission Statement, Goals, Objectives, Programs and Services, Finances,
Governance, Staffing, Service Delivery, Planning and Evaluation, and History
(AEF, p40-41).
How are goals different from objectives? II.1, 11.3, II.4 - ANSWER Goals answer
the larger question of "what does an organization do?" They are generally difficult
to quantify but communicate the larger need that the organization is striving to
address. Objectives differ from objectives in terms of specificity. They are more
precise and indicate how an organization intends to achieve its objectives. (AEF,
p42-43)
What's the distinction between an Internal and an External Case? II.1, 11.3, II.4 -
ANSWER Internal Cases are operational resource files that an organization can use
to create an External Case. External Cases communicates the information in such
files to potential contributors. Consider brochures, websites, proposals, direct mail
letters, newsletters, and even face-to-face solicitations. Rosso (1991) defines the
External Case statement as "the case at work." (AEF p. 45).
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