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BUS 2600 Marketing Midterm Test | 55 Questions Solved with 100% Correct & Verified Answers
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BUS 2600 Marketing Midterm Test | 55 Questions Solved with 100% Correct & Verified Answers
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BUS 2600 Marketing Midterm Test | 55Questions Solved with 100% Correct & Verified
Answers
Boson Corp. is introducing consumers to its new car with the help of an
advertisement campaign. This introductory campaign most likely aims to affect
the ________ stage of buyer-readiness. - ✔✔awareness
Bon Vivant offers an assortment of exclusive French wines at incredibly low
prices. These prices are neither limited-time offers nor special discounts, but
represent the daily prices of products sold by Bon Vivant. This reflects Bon
Vivant's ________ pricing strategy. - ✔✔Everyday low
Azure Air, an airline company, offers attractive prices to customers with tighter
budgets. A no-frills airline, it charges for all other additional services, such as
baggage handling and in-flight refreshments. Which of the following best
describes Azure Air's pricing method? - ✔✔good-value pricing
In most cases, what is the most expensive promotion tool? - ✔✔personal
selling
A message showing a product's quality, economy, value, or performance is an
example of a(n) ________ appeal. - ✔✔rational
Upon determining who will want the product, retailers must determine in more
detail how to ________ in those markets. - ✔✔differentiate and position
, The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather
and each table is covered with a white linen cloth. The colors are limited to earth
tones with an occasional splash of red. Patrons cannot hear any kitchen noises,
only a pleasant melody that seems familiar but unrecognizable. The smells are
extraordinarily varied. This is a description of the restaurant's ________. -
✔✔atmosphere
Which of the following is an external determinant of price? - ✔✔demand for
the product
A large retailer of home improvement and construction products offers "how-to"
classes for do-it-yourselfers, featuring instructions on how to complete home
improvement projects using products sold at its stores. This is an example of how
the retailer has differentiated itself through its ________. - ✔✔services mix
The New Age Gallery has three admission prices for students, adults, and seniors,
even though all three groups are entitled to the same services. This form of
pricing is called ________ pricing. - ✔✔customer-segment
Trade-in allowances are most commonly used in the ________ industry. -
✔✔automobile
Samsung has decided to decrease prices on its low-end tablets. The company can
reasonably expect ________ to increase. - ✔✔demand
Using a(n) ________ strategy, the producer directs its marketing activities toward
final consumers to induce them to buy the product. - ✔✔pull
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