Exam (elaborations)
BUS 2600 Marketing Final Exam | Questions Solved 100% Correct |A Graded
- Course
- Institution
BUS 2600 Marketing Final Exam | Questions Solved 100% Correct |A Graded
[Show more]
Content preview
BUS 2600 Marketing Final Exam | QuestionsSolved 100% Correct |A Graded
The use of short-term incentives to encourage the purchase or sale of a product or
service is called _________.
-Direct and digital marekting
-Personal selling
-Sales promotion
-Advertising
-Public relations - ✔✔Sales promotion
Midnight Magic, a perfume manufacturing company, plans to release a new fragrance
during the holiday season at $99 per bottle. The company intends to bring the price
down to $59 within six months of its release to attract the next segment of buyers who
couldn't afford the initial price. Which of the following pricing strategies is Midnight
Magic using?
-Product-line pricing
-Market-skimming pricing
-Market-penetration pricing
-Cost-plus pricing
-Competitive pricing - ✔✔Market-Skimming Pricing
When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?"
slogan to attack AT&T's rumored spotty service. This example best illustrates
________________ advertising.
-Covert or secret
-Informative
, -Institutional
-Reminder
-Comparative or competitive - ✔✔Comparative or competitive
Bose offers $50 cash back to customers who purchase a new speaker and send in proof
of purchase. This is an example of a(n) __________________:
-Rebate
-Point of purchase promotion
-Price pack
-Premium
-Sample - ✔✔Rebate
Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly
contacts members of the local and statewide media with information about community
events and charity fundraisers sponsored by her company. This is an example of the
________________ function of public relations.
-Product publicity
-Development
-Press relations
-Lobbying
-Investor relations - ✔✔Press relations
Oscarz Aviation Web site, GoOscarzAv.com, is constantly working to engage customers
by providing relevant and useful content. It has a guestbook where customers can
provide feedback on their experiences with Oscarz Aviation, which in turn provides the
company with insights on new products and services. Customers can also view videos
that Oscarz Aviation posts, as well as read and respond to blogs and ask questions.
GoOscarzAv.com is an example of a(n)______________.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Examsplug. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now