Primary marketing research technique that explores the impact of one or more
factors, such as the comparison of two marketing campaigns
:~~ experimental research
Automatic, low-involvement purchase decision process based on limited
information or information gathered in the past
:~~ routin...
Style of handling conflict with little empathy or self-interest
✓ :~~ Avoidance
Planning tool which uses a quadrant to map the strategic position of a business
brand based on the brand's market share and the market's growth potential
✓ :~~ BCG Matrix
Voluntary and intentional refusal to buy products from a certain person, company,
or country for ethical or political reasons
✓ :~~ boycott
One of the drivers of customer equity, based on how the customer assesses the
value of the brand
✓ :~~ brand equity
The unique identity and associations of a company, often captured in a design,
sign, symbol, or words that identify a product and differentiate it from
competitors
✓ :~~ brand
Expansions and contractions in the level of economic activities (business
fluctuations) around a long-term growth trend
Master01 | September, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
