Telus Rater Exam Verified Questions And Answers
Ad Creative; The Ad Creative is an advertisement that can appear ANS AC
Landing Page; Where you're sent when you click the AC. The first page that appears. ANS LP
A word or phrase searched for ANS Query
What the user is actually searching...
Telus Rater Exam Verified Questions And Answers
Ad Creative; The Ad Creative is an advertisement that can appear ANS AC
Landing Page; Where you're sent when you click the AC. The first page that appears. ANS LP
A word or phrase searched for ANS Query
What the user is actually searching for. ANS User Intent
The webpage that the user is currently visiting ANS Content Page
A page the advertiser specifically wants the audience to visit ANS Business Page
When the user is in the market for a product or service ANS In-Market
No ANS Do all queries have the approximate location provided?
An ad might address the user's exact intent ANS Exact Intent
An ad that offers the user an approximate solution or something that usually goes with the queried item. ANS
Nearby Intent
An ad might offer something that is topically related to the query, but does not address the nearby intent at all ANS
Only Topical Connection
An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or
service that has some difference to the queried one, you will have to carefully assess how well the advertised product
or service is connected to the user's original query. ANS Substitutability
When the user indicates that they want a certain product / service from a certain brand or provider, and the ad
appears to offer the same or a very similar product / service from a different brand, provider or competitor, you
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