WGU C201 BUSINESS ACUMEN NEWEST EXAM ACTUAL EXAM WITH 100 QUESTIONS AND DETRAILED ANSWERS (VERIFIED ANSWERS) [ALREADY GRADED A+]
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Course
WGU C201 BUSINESS ACUMEN
Institution
WGU C201 BUSINESS ACUMEN
WGU C201 BUSINESS ACUMEN NEWEST EXAM 2024-
2025 ACTUAL EXAM WITH 100 QUESTIONS AND
DETRAILED ANSWERS (VERIFIED ANSWERS)
[ALREADY GRADED A+]
What are the steps in developing a marketing strategy? -
ANSWER-1st Study and analyze potential target markets and
choose among them. 2nd create a ...
What is end-use segmentation in B2B Market? - ANSWER-
Focuses on the precise way a B2B purchaser will use a product.
Define Consumer Behavior. - ANSWER-Actions of ultimate
consumers directly involved in obtaining, consuming, and
disposing of products and the decision process that precede and
follow these actions.
,3|Page
What are determinants of Consumer Behavior? - ANSWER-
Needs and motives, perceptions, attitude, learning, self-concept.
What is the value of a lifetime customer? - ANSWER-Revenues
and intangible benefits (referrals and customer feedback) from a
customer over the life of the relationship minus the amount the
company must spend to acquire and serve that customer.
Discuss the increased importance on one-on-one marketing. -
ANSWER-increasing importance as customers demand more
customization in goods and services. It is also increasingly
dependent on technology such as computer aided design and
manufacturing CAD/CAM. The internet also offers a way for
businesses to connect with customers in a direct personal
manner.
, 4|Page
What is brand, brand name, and trademark? - ANSWER-Name,
term, sign, symbol, or some combination that identifies the
products of one company and differentiates them from
competitors' offerings, Brand Name: Part of a brand consisting of
words or letters that form a name that identifies and distinguishes
an offering from those of its competitors, Trademark: Brand that
has been given legal protection.
Define Brand Equity. - ANSWER-Added value that a respected
and successful name gives a product.
What is the objective of an integrated marketing communications
program? - ANSWER-Coordination of all promotional activities
and to produce a unified customer focused message.
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