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ESB v2 Certification Exam Review
Angel Investor - correct answer ✔✔An investor who provides funding to a business for a stake in the
business in return.
Asset - correct answer ✔✔A tangible item a business owns.
B2B - correct answer ✔✔commercial transaction between businesses.
B2C - correct answer ✔✔commercial transaction between a business and a customer
Balance Sheet - correct answer ✔✔A financial statement that reports assets, liabilities, and owner's
equity on a specific date.
Bootstrapping - correct answer ✔✔starting a business without external help or capital
Break-Even Point - correct answer ✔✔The point where a business's revenue matches its expenses over a
given period.
Budget - correct answer ✔✔The amount of money a business plans on spending during a given period.
Business Opportunity - correct answer ✔✔A situation an entrepreneur analyzes and evaluates to see if
starting a sustainable, profitable business is feasible.
Business Plan - correct answer ✔✔A document that addresses the concept, customers, and capital for a
business.
C Corporation - correct answer ✔✔A business structure that allows the company to pass its income,
losses, deductions, and credits through its shareholders to decrease their taxation.
, CEO - correct answer ✔✔Person who oversees a business's operations and resources and makes the
major decisions for the company.
CFO - correct answer ✔✔Person who oversees a company's finances.
Commission - correct answer ✔✔A fee paid to an employee for completing a task.
Compensation - correct answer ✔✔A monetary amount given to employees in return for their work.
COO - correct answer ✔✔A person who is responsible for overseeing the day-to-day administrative and
operational functions of a business.
Copyright - correct answer ✔✔A form of protection individuals can implement to protect their
intellectual property; designated for print, music, film, and various other forms of creative licenses.
Crowdfunding - correct answer ✔✔The method of sharing a start-up business online to pre-sell
products.
Customer - correct answer ✔✔An individual or business that purchases goods and services from a
business.
Customer Acquisition Cost - correct answer ✔✔The total cost of acquiring a new customer.
Customer Retention Cost - correct answer ✔✔The total cost to retain existing customers.
Demographic Segmentation - correct answer ✔✔dividing the market into segments based on variables
such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
Distribution Channel - correct answer ✔✔A method used to get a product from the manufacturer to the
end-users.
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