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OIM 210 Final Exam - Questions And Correct Solutions
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OIM 210 Final Exam - Questions And Correct Solutions
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OIM 210 Final Exam - Questions And Correct SolutionsWhich of the following statements holds true for the term click fraud?
Right Ans - It refers to the generation of bogus clicks, either for financial gain
or to attack rivals by draining their online ad budget.
_____________ occurs by repeatedly searching keywords linked to rival ads with
the goal of reducing the rival's click through rate. Right Ans - Rank-based
impression fraud
_____ allows users to pay for goods, store gift cards, and redeem coupons using
their mobile phones. Right Ans - Android Pay
A(n) _____ is a search performed on Google or any other search engine.
Right Ans - query
Which of the following parameters significantly influences the rank of a Web
page in Google's search results? Right Ans - The number of other pages
linking to a given page
_____ is the process of creating a series of bogus Web sites, all linking back to
the pages one is trying to promote. Right Ans - Link fraud
Which of the following statements holds true for search engine optimization
(SEO)? Right Ans - It refers to the process of improving a page's organic
search results.
If a firm's pages are not near the top of query results, customers may never
discover its Web site. This has led to _____ becoming a critical function for
many marketing organizations. Right Ans - search engine optimization
Which of the following is true of Google's discounting scheme for advertisers?
Right Ans - Advertisers pay one cent more than the minimum needed to retain
an ad's position on a page.
The process of computers identifying a user's physical location for the
purpose of delivering tailored ads or other content is called _____. Right Ans
- geotargeting
, Google's stated mission is to: Right Ans - organize the world's information
and make it universally accessible and useful.
Over 20 percent of Google's revenues come from running ads on: Right Ans
- third-party Web sites.
The bulk of Google's revenue comes from _____. Right Ans - advertising
Online ads that include animation, audio, or video are called _____. Right Ans
- rich media ads
Operational effectiveness Right Ans - Performing the same tasks better
than rivals perform them.
Sustainable competitive advantage Right Ans - Financial performance that
consistently outperforms
industry averages.
Strategic positioning Right Ans - Performing different tasks than rivals, or
the same tasks in a different way.
Ex: online grocery store doing things far different than others
-Commodity vs. Differentiated goods.
Straddling Right Ans - Half assign both their online opportunities and their
properties
Freshdirect- why are they successful? What strategies did they follow?
Right Ans - What they did was a lot different from how others were doing it.
They strategically used only the freshest and best quality food
Inventory turnover: Right Ans - It is the number of times inventory is sold
or used during a given period. A
higher figure means that a firm is selling products quickly.
Resource-based view of competitive advantage: Right Ans - valuable, rare,
imperfectly imitable, and non substitute.
Imitation Right Ans - resistant Value Chain Organization
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