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OIM 210 Junaid Exam 3, OIM 210: Exam 3: Q’s And A’s
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OIM 210 Junaid Exam 3, OIM 210: Exam 3: Q’s And A’s
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OIM 210 Junaid Exam 3, OIM 210: Exam 3: Q’s And A’s4 M's of Social Media Right Ans - Magnet, Megaphone, Monitor, Mediate
Megaphone Right Ans - Outbound to customer
Monitor Right Ans - Outbound listening to customers, competitors, and
'best practice' role models
Mediate Right Ans - Customer & community dialog
Owned media Right Ans - communication channels that an organization
controls. Includes firm-run blogs and Web sites, apps, and organization
accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and
Instagram.
Products or services that add additional value to the network are known as
_______________.
Select one:
a. Complimentary Benefits
b. Offerings
c. Resource tools
d. Subsidized adoption Right Ans - The correct answer is: Complimentary
Benefits
An example of social proof is:
Select one:
a. Getting rides from a stranger is not scary!
b. Staying at someone else's apartment is ok
c. Finding someone online to care for your children is not a bad idea
d. It is ok for a stranger to walk your pet
e. All of the above Right Ans - The correct answer is: All of the above
The term Minimum Viable Product is often used in entrepreneurship and new
product development and refers to a bare-bones offering that allows
entrepreneurs and product developers to collect customer feedback and to
validate concepts and assumptions that underlie a business idea.
Select one:
a. Market Shares
, b. False
c. True Right Ans - The correct answer is: True
What is Social Proof?
Select one:
a. Proof that society judges new ideas negatively
b. Proof that new ideas do not need to be tested out
c. Positive influence created when someone finds out that others are doing
something.
d. Positive influence created when someone finds out that no one else is doing
something.
e. All of the above Right Ans - The correct answer is: Positive influence
created when someone finds out that others are doing something.
Firms classified as being part of the sharing economy and collaborative
consumption are still considered too risky to attract substantial venture
capital investment.
Select one:
a. True
b. False Right Ans - The correct answer is: False
A prediction market involves:
Select one:
a. leveraging customers to virally promote a firm's products or services.
b. aggregating the opinions of a specialized group of experts who analyze a
problem and suggest solutions.
c. making calculated estimates on the prices of goods and services based on
the speculation of a group of experts.
d. polling a diverse crowd and aggregating opinions to form a forecast of an
eventual outcome.
e. trading on essential goods and services with a view of making a profit by
hiking prices at a time of high demand. Right Ans - The correct answer is:
polling a diverse crowd and aggregating opinions to form a forecast of an
eventual outcome.
Not all crowdsourcing efforts are financially motivated.
Select one:
a. True
b. False Right Ans - The correct answer is: True
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