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OIM 210 Exam – Questions & Answers (Verified)
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OIM 210 Exam – Questions & Answers (Verified)
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OIM 210 Exam – Questions & Answers (Verified)Why did it hurt Netflix to go public? Right Ans - The firm was required to
disclose its financial position, and Walmart and Blockbuster moved in.
Advertising and Brands Right Ans - Advertising can build awareness, but
brands are built through customer experience.
How did Netflix gain a greater sale than walmart and Blockbuster? Right
Ans - They were building a brand in a business no one else was in- a
nationwide network of automated distribution centers that could deliver
DVDs over night to 97 percent of the population.
The long tail Right Ans - Refers to an extremely large selection of products.
Firms can make money by offering a near limitless selection.
How did Netflix utilize the long tail? Right Ans - If offered the most unique
DVD titles, and people were attracted to the wide selection.
Why did Walmart choose not to compete against Netflix, and why did
Blockbuster lose when they did Right Ans - Because there were very high
entry costs, and Netflix already had a very solid customer base. Blockbuster
could not compete with distribution centers, selection and customers.
Collaborative Filtering Right Ans - A classification of software that
monitors trends among customers and uses this data to personalize an
individuals customer experience.
Churn Rate Right Ans - The rate at which customers leave a certain product
or service
Marginal Cost of Digital Goods Right Ans - 0
Netflix and First-Sale Doctrine Right Ans - Although physical copies are
bought and sold at whatever they are bought and sold for, digital copies
require licensing, which was very expensive for netflix.
Long-Enough tail Right Ans - Licensing issues made it impossible for netflix
to achieve the long tail, so they settled for the "long enough tail"
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