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OIM 210 Final Exam: Questions With Answers (Graded A+)
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OIM 210 Final Exam: Questions With Answers (Graded A+)
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OIM 210 Final Exam: Questions With Answers (Graded A+)The bulk of Google's revenue comes from Right Ans - Advertising
The website displayed when a user clicks on an ad is called the Right Ans -
Landing page
Operational effectiveness is a dangerous strategy for firms to follow because
Right Ans - When offerings are roughly the same, they are more commodity
than differentiated
A firm is said to be _____ when it attempts to match the benefits of a successful
position while maintaining its position Right Ans - Straddling
The resource-based view of the competitive advantage states that for a firm to
obtain substantial competitive advantage it must control a set of exploitable
resources that have four critical characteristics. What are these
characteristics? Right Ans - Rareness, value, imperfect imitability, non-
substitutionally
According to Porter, strategy is fundamentally about being ____. Right Ans -
Different
UPS and FedEx are competing using an Right Ans - Operational
effectiveness strategy
Which of the following is NOT one of Porter's five forces Right Ans -
Customer satisfaction
Google's stated mission is to Right Ans - Organize the world's information
and make it universally accessible and useful
(T/F) Black hat SEO refers to a set of practices that are used to increase a site
or pages rank in search engines through means that violate the search engines
terms of service Right Ans - True
When the number of WhatsApp users began to increase, this app became a
must-have for messaging needs network effect of WhatsApp users attracting
, their friends as users would be called? Right Ans - Same-side exchange
benefits
The main reason for TIVO's failure is Right Ans - It was basing their
competitive advantage only in tech that others easily copied
Network effects are also known as Right Ans - Metcalfe's Law and Network
Externalities
(T/F) Users spend a majority of their time on smartphone using apps, and
apps are increasingly creating content specific alternatives to Google's web-
based search Right Ans - True
(T/F) Ads in Google search are Geo-targeted based exclusively on GPS data
Right Ans - False
Which of the following statements holds true for the term click fraud?
Right Ans - It refers to the generation of bougus clicks, either for financial gain
or to attack rivals by draining their online ad budget
_____ occurs by repeatedly searching keywords linked to rival ads with the goal
of reducing the rival's click through Right Ans - Rank-based impression
fraud
A ____ is a search performed on Google or any other search engine Right
Ans - Query
Which of the following parameters significantly influences the rank of a Web
page in Google's search results? Right Ans - The number of other pages
linking to a given page
Online ads that include animation, audio, or video are called _____. Right Ans
- Rich media ads
Over 20% of Google's revenues come from running ads on: Right Ans -
Third party websites
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