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OIM 210 Junaid Exam 3: Questions And Solutions
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OIM 210 Junaid Exam 3: Questions And Solutions
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OIM 210 Junaid Exam 3: Questions And SolutionsSocial Media Right Ans - content that is created, shared, and commented on
by a broader community of users.
Peer Production Right Ans - Subset of Social Media. When users work,
often collaboratively, to create content and provide services.
4 M's of Social Media Right Ans - Magnet, Megaphone, Monitor, Mediate
Magnet Right Ans - (inbound from customer)
Megaphone Right Ans - Outbound to customer
Monitor Right Ans - Outbound listening to customers, competitors, and
'best practice' role models
Mediate Right Ans - Customer & community dialog
Owned media Right Ans - communication channels that an organization
controls. Includes firm-run blogs and Web sites, apps, and organization
accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and
Instagram.
Paid media Right Ans - efforts where an organization pays to leverage a
channel or promote a message. Paid media efforts include things such as
advertisement and sponsorships.
Inbound marketing Right Ans - leveraging online channels to draw
consumers to the firm with compelling content rather than conventional
forms of promotion such as advertising, e-mail marketing, traditional
mailings, and sales calls.
Earned media Right Ans - promotions that grow organically from customer
efforts or other favorable publicity. Social media can be a key driver of earned
media (think positive tweets, referring Facebook posts, and pins on Pinterest).
Blogs Right Ans - An online journal that keeps a running chronology of
entries.
, Wikis Right Ans - - A website that anyone can edit directly from within the
browser
Social Networks Right Ans - Online community that allows users to
establish a personal profile and communicate with others
Twitter/microblogging - public/private messaging in 140 characters max.
Messaging apps Right Ans - - exchange messages or images with
individuals or groups permanently or ephemerally, attributed or
anonymously
Products or services that add additional value to the network are known as
_______________.
Select one:
a. Complimentary Benefits
b. Offerings
c. Resource tools
d. Subsidized adoption Right Ans - The correct answer is: Complimentary
Benefits
An example of social proof is:
Select one:
a. Getting rides from a stranger is not scary!
b. Staying at someone else's apartment is ok
c. Finding someone online to care for your children is not a bad idea
d. It is ok for a stranger to walk your pet
e. All of the above Right Ans - The correct answer is: All of the above
The term Minimum Viable Product is often used in entrepreneurship and new
product development and refers to a bare-bones offering that allows
entrepreneurs and product developers to collect customer feedback and to
validate concepts and assumptions that underlie a business idea.
Select one:
a. Market Shares
b. False
c. True Right Ans - The correct answer is: True
What is Social Proof?
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