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OIM 210 Exam – Questions & Correct Answers (100%) $9.99   Add to cart

Exam (elaborations)

OIM 210 Exam – Questions & Correct Answers (100%)

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  • OIM 210
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  • OIM 210

OIM 210 Exam – Questions & Correct Answers (100%)

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  • September 10, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • OIM 210
  • OIM 210
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Zendaya
OIM 210 Exam – Questions & Correct Answers (100%)

The bulk of Google's revenue comes from Right Ans - Advertising

The website displayed when a user clicks on an ad is called the Right Ans -
Landing Page

Operational effectiveness is a dangerous strategy for firms to follow because
Right Ans - When offerings are roughly the same, they are more commodity
than differentiated

A firm is said to be _____ when it attempts to match the benefits of a successful
position while maintaining its position Right Ans - Straddling

The resource based view of the competitive advantage states that for a firm to
obtain substantial competitive advantage it must control a set of exploitable
resources that have four critical characteristics. What are these
characteristics? Right Ans - Rareness, value, imperfect imitability, non-
subsitutionality

According to Porter, strategy is fundamentally about being ____. Right Ans -
Different

UPS and FedEx are competing using an Right Ans - Operational
effectiveness strategy

Which of the following is NOT one of Porter's five forces Right Ans -
Customer satisfaction

Google's stated mission is to Right Ans - Organize the world's information
and make it universally accessible and useful

Black hat SEO refers to a set of practices that are used to increase a site or
pages rank in search engines through means that violate the search engines
terms of service Right Ans - True

When the number of WhatsApp users began to increase, this app became a
must have for messaging needs network effect of WhatsApp users attracting

, their friends as users would be called? Right Ans - Same side exchange
benefits

The main reason for TIVO's failure is Right Ans - It was basing their
competitive advantage only on tech that others easily copied

Network effects are also known as Right Ans - Metcalfe's LAw and Network
Externalities

Users spend a majority of their time on smart phone using apps, and apps are
increasingly creating content specific alternatives to Google's web based
search Right Ans - True

Ads in Google search are Geo-targeted based exclusively on GPS data Right
Ans - False

Which of the following statements holds true for the term click fraud
(BLURRY) Right Ans - It refers to the generation of bogus clicks, either for
financial gain or to attack rivals by draining their online ad budget

_____ occurs by repeatedly searching keywords linked to rival ads with the goal
of reducing the rival's click through (blurry) Right Ans - Rank-based
impression fraud

A ____ is a search performed on Google or any other search engine Right
Ans - Query

Which of the following parameters significantly influences the rank of a Web
page in Google's search results? Right Ans - The number of other pages
linking to a given page

Online ads that include animation, audio, or video are called _____. Right Ans
- Rich media ads

Over 20% of Google's revenues come from running ads on: Right Ans -
Third party websites

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