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MKT 300 Exam 1 With Latest Updated Solutions 2024
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MKT 300 Exam 1 With Latest Updated Solutions 2024
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MKT 300 Exam 1 With Latest UpdatedSolutions 2024
4 .P's .of .the .Marketing .Mix .- .correct .answer.Product, .Price, .Place .(distribution), .Promotion
what .is .the .most .flexible, .easy-to-change .part .of .the .marketing .mix? .- .correct
.answer.Price
A .customer's .subjective .assessment .of .benefits .relative .to .costs .in .determining .the .worth
.of .a .product .- .correct .answer.value
all .of .the .constituents .who .have .a .claim .in .some .aspect .of .a .company's .products,
.operations, .markets, .industry, .and .outcomes .- .correct .answer.stakeholders
companies .define .their .products .as .what .they .do .to .______ .________, .not .what .they
.make .or .produce .- .correct .answer.satisfy .customers
plays .a .major .role .in .the .experience .of .pleasurable .emotions .associated .with .rewarding
.events .- .correct .answer.mesolimbic .dopamine .pathway
A .measure .of .the .extent .to .which .a .company .puts .effort .into .servicing .its .customers'
.needs, .based .on .an .understanding .of .each .customer's .profitability. .- .correct
.answer.Customer .Focus
6 .external .forces .that .affect .marketing .(alphabetical .order) .- .correct .answer.Competition,
.economy, .Laws .and .Regulations, .Politics, .Sociocultural .changes, .and .Technology
A .long-term .view, .or .vision, .of .what .the .organization .wants .to .become .- .correct
.answer.mission .statement
a .means .of .evaluating .strategic .business .units .on .the .basis .of .(1) .their .business .growth
.rates .and .(2) .their .share .of .the .market .- .correct .answer.BCG .grid
The .process .of .creating, .distributing, .promoting, .and .pricing .goods, .services, .and .ideas .to
.facilitate .satisfying .exchange .relationships .with .customers .and .to .develop .and .maintain
, .favorable .relationships .with .stakeholders .in .a .dynamic .environment .- .correct
.answer.marketing
The .competitive, .economic, .political, .legal .and .regulatory, .technological, .and
.sociocultural .forces .that .surround .the .customer .and .affect .the .marketing .mix .- .correct
.answer.Marketing .Environment
A .managerial .philosophy .that .an .organization .should .try .to .satisfy .customers' .needs
.through .a .coordinated .set .of .activities .that .also .allows .the .organization .to .achieve .its
.goals .- .correct .answer.Marketing .Concept
an .organization .wide .commitment .to .researching .and .responding .to .customer .needs .-
.correct .answer.Market .Orientation
using .information .about .customers .to .create .marketing .strategies .that .develop .and
.sustain .desirable .customer .relationships .- .correct .answer.Customer .Relationship
.Management .(CRM)
establishing .long-term, .mutually .satisfying .buyer-seller .relationships .- .correct
.answer.relationship .marketing
A .strategic .process .involving .stakeholder .assessment .to .create .meaningful .long-term
.relationships .with .customers .while .maintaining, .supporting, .and .enhancing .the .natural
.environment .- .correct .answer.green .marketing
Which .business .orientation .best .characterizes .the .period .of .time .when .businesses .began
.utilizing .technology .and .production .techniques, .such .as .assembly .lines, .to .manufacture
.products .in .a .more .efficient .manner .- .correct .answer.product .orientation
Managing .customer .relationships .requires .identifying .patterns .of ._______ ._______ .and
.then .using .that .information .to .focus .on .the .most .promising .and .profitable .customers. .-
.correct .answer.buying .behavior
The .process .of .planning, .implementing, .and .evaluating .the .performance .of .marketing
.activities .and .strategies, .both .effectively .and .efficiently .- .correct .answer.Strategic
.Marketing .Management
The .process .of .establishing .an .organizational .mission .and .formulating .goals, .corporate
.strategy, .marketing .objectives, .and .marketing .strategy .- .correct .answer.Strategic
.Planning
A .strategy .that .determines .the .means .for .utilizing .resources .in .the .various .functional
.areas .to .reach .the .organization's .goals .- .correct .answer.Corporate .Strategy
a .division, .product .line, .or .other .profit .center .within .the .parent .company .- .correct
.answer.Strategic .Business .Unit .(SBU)
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