Exam (elaborations)
MKT 300 Final Exam With Latest Solutions 2024
- Course
- Institution
MKT 300 Final Exam With Latest Solutions 2024
[Show more]
Content preview
MKT 300 Final Exam With Latest Solutions2024
1. .6 .Stages .of .the .new .product .development .process .- .correct .answer.Idea .Generation
Concept .Testing
Product .Development
Market .Testing
Product .Launch
Evaluation .of .Results
Idea .Generation .- .correct .answer.development .of .viable .new .product .ideas
Concept .Testing .- .correct .answer.testing .the .new .product .idea .among .a .set .of .potential
.customers
Product .Development .- .correct .answer.development .of .prototypes .and/r .the .product
Market .Testing .- .correct .answer.testing .the .actual .products .in .a .few .test .markets
Product .Launch .- .correct .answer.full-scale .commercialization .of .the .product
Evaluation .of .Results .- .correct .answer.analysis .of .the .performance .for .the .new .product
.and .making .appropriate .modifications
4. .Service .- .correct .answer.any .intangible .offering .that .involves .a .deed, .performance .of
.effort .that .cannot .be .physically .possessed
5. .Service .Characteristics .differentiating .services .from .goods .- .correct
.answer.Intangibility
Variability
Inseparable
Variability .- .correct .answer.because .we .are .human, .we .are .prone .to .lose .control .of .our
.emotions...causing .error
Knowledge .Gap .- .correct .answer.the .difference .between .customers' .expectations .and
.the .firm's .perception .of .those .customer .expectations
, Delivery .Gap .- .correct .answer.the .difference .between .the .firms .service .standards .and .the
.actual .service .it .provides .to .customers
Communication .Gap .- .correct .answer.the .difference .between .the .actual .services
.provided .to .customers .and .the .service .that .the .firm's .promotion .program .promises.
7. .What .is .price .- .correct .answer.the .overall .sacrifice .a .consumer .is .willing .to .make .to
.acquire .a .specific .product .or .service.
8. .4 .Types .of .pricing .objectives .- .correct .answer.Profit .Orientation
Sales .Orientation
Competitor .Orientation
Customer .Orientation
Profit .Orientation .- .correct .answer.focus .on .target .profit .pricing, .maximize .profit .or .target
.return .pricing
Sales .Orientation .- .correct .answer.to .set .prices .believe .that .increasing .sales .will .help .the
.firm .more .than .will .increasing .profits.
Competitor .Orientation .- .correct .answer.setting .prices .similar .to .those .of .your .competition
Customer .Orientation .- .correct .answer.invokes .the .concept .of .value
9. .Demand .curves .and .pricing .- .correct .answer.shows .how .many .units .of .a .product .or
.service .consumers .will .demand .during .a .specific .period .of .time .at .different .prices
10. .Price .elasticity .- .correct .answer.measures .how .changes .in .a .price .affect .the .quantity
.of .the .product .demanded
Elastic .- .correct .answer.price .sensitive...small .changes .in .price=large .changes .in .quantity
.demanded
Inelastic .- .correct .answer.price .insensitive....lowering .price .does .not .affect .quantity
.demanded
11. .What .is .a .break-even .point .- .correct .answer.the .point .at .which .total .revenue .= .total
.expenses
12. .Fixed .costs .- .correct .answer.cost .that .are .not .changed .due .to .an .increase .or
.decrease .in .production
13. .Variable .costs .- .correct .answer.cost .that .are .increased .and .decreased .with
.production
14. .4 .Levels .of .competition .- .correct .answer.Monopoly
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RANKGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78252 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now