MNM3709 Assignment 2 Semester 2 2024 - DUE 11 September 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
QUESTION 1 [10 MARKS] As the market becomes increasingly competitive, Ocean Baske...
MNM3709 Assignment 4 (QUESTIONS & ANSWERS) Semester 2 2024 - DUE 30 October 2024
MNM3709 Assignment 3 (Detailed Answers) Semester 2 DUE 1 October 2024
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
All for this textbook (23)
Written for
University of South Africa
Strategic Marketing (MNM3709)
All documents for this subject (139)
Seller
Follow
LIBRARYpro
Reviews received
Content preview
MNM3709
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 11 SEPTEMBER 2024
, MNM3709
Assignment 2 Semester 2 2024
Unique Number:
Due Date: 11 September 2024
Strategic Marketing
Question 1
Pure Loyalty Strategy
Ocean Basket can introduce a loyalty card program that rewards customers with points
for each purchase. These points can be accumulated and redeemed for discounts, free
meals, or exclusive offers. This creates a sense of value and incentivizes repeat visits.
For example, after spending R500, a customer could receive a 10% discount on their
next meal. By rewarding customers consistently, Ocean Basket strengthens customer
retention and encourages diners to return, fostering long-term loyalty.
Push Loyalty Strategy
Ocean Basket can use SMS or email campaigns to send personalized promotions or
discounts to customers, especially during special occasions like birthdays or holidays.
For instance, sending a 15% discount voucher for a customer’s birthday encourages
them to celebrate at Ocean Basket. This pushes customers to visit the restaurant more
frequently, boosting both satisfaction and loyalty through personalized engagement.
Pull Loyalty Strategy
Ocean Basket could host exclusive events such as seafood tasting nights or cooking
workshops for loyalty members. This attracts customers by offering them unique
experiences that are not available to the general public. For example, a “Chef’s Special
Night” where customers can interact with chefs while enjoying exclusive dishes can
enhance their emotional connection to the brand, encouraging them to visit more often.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.71. You're not tied to anything after your purchase.
