100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
COB 300D - Marketing - Exam 2 questions with correct answers graded A+ passed $17.99   Add to cart

Exam (elaborations)

COB 300D - Marketing - Exam 2 questions with correct answers graded A+ passed

 22 views  0 purchase
  • Course
  • COB 300D
  • Institution
  • COB 300D

COB 300D - Marketing - Exam 2 questions with correct answers graded A+ passed

Preview 2 out of 14  pages

  • September 11, 2024
  • 14
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COB 300D
  • COB 300D
avatar-seller
BravelRadon
COB 300D - Marketing - Exam 2

Logistics management - correct answer ✔✔transportation of products



Supply chain management - correct answer ✔✔Dell: Responsive supply chain

Walmart: An effective supply chain



Marketing channel is between... - correct answer ✔✔producer and consumer



Supplier network is between... - correct answer ✔✔suppliers and producers



Common steps in a marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer
→ Consumer



Schwan Food marketing channel - correct answer ✔✔Producer → Consumer



General Motors marketing channel - correct answer ✔✔Producer → Retailer → Consumer



Mars Candy Bars marketing channel - correct answer ✔✔Producer → Wholesaler → Retailer →
Consumer



Mansar Products marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer →
Consumer



IBM business marketing channel - correct answer ✔✔Producer → Industrial user



Caterpillar business marketing channel - correct answer ✔✔Producer → Industrial distributor →
Industrial user

, Stake Fastener Company business marketing channel - correct answer ✔✔Producer → Agent →
Industrial user



Harkman Electric business marketing channel - correct answer ✔✔Producer → Agent → Industrial
distributor → Industrial user



Middleman - correct answer ✔✔any intermediary between manufacturer and end-user markets



Agent or broker - correct answer ✔✔any intermediary with legal authority to act on behalf of the
manufacturer



Wholesaler - correct answer ✔✔an intermediary who sells to other intermediaries, usually to retailers
(usually applies to consumer markets)



Retailer - correct answer ✔✔an intermediary who sells to consumers



Distributor - correct answer ✔✔used to describe intermediaries who perform a variety of distribution
functions



Job examples of a distributor - correct answer ✔✔selling, maintaining inventories, extending credit



Dealer - correct answer ✔✔a more imprecise term than distributor that can mean the same as
distributor, retailer, wholesaler, and so forth



Transactional function - correct answer ✔✔buying, selling, and risk taking



Logistical function - correct answer ✔✔assorting, storing, sorting, transporting



Facilitating function - correct answer ✔✔financing, grading, marketing info and research



Intensive market coverage (distribution) - correct answer ✔✔saturate the market

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $17.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80202 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$17.99
  • (0)
  Add to cart