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CSUF Bus Mktg 351 Exam 1 Review Questions With 100- Correct Answers_.pdf
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9/11/24, 5:10 PMCSUF Bus Mktg 351 Exam 1 Review Questions
Jeremiah
Practice questions for this set
Learn 1/7 Study with Learn
d. Production philosophy
Choose matching term
What is product philosophy?
a. Making sure the final product is received by the customers
1 b. Emphasizing push and hard selling
c. Focusing on getting the best value to customers
d. Focusing on producing the highest quality goods
Which of the following carries the highest risk?
a. Exporting
2 b. Joint venture
c. Licensing
d. Direct investment
What is ethics?
a. Rules that need to be followed in our daily lives
3 b. The moral principles that govern the conduct of an individual or group
c. The manifestations of collective human intellect
d. Laws specified by the government
CSUF Bus Mktg 351 Exam 1 Review Questions
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, 9/11/24, 5:10 PM
4 b. Sales philosophy
Terms in this set (40)
If a car company releases an affordable a. No, because consumers have specific wants
model, but the vehicle is only available in
white, would it be successful in today's
market?
a. No, because consumers have specific
wants
b. Yes, the vehicle will be affordable
c. No, white color is not appealing
d. Yes, there is always a market for any
product
What is the American Market Association's a. The activity, set of institutions, and processes for creating, communicating, delivering
definition of marketing? and exchanging offerings that have value for customers, clients, partners and society at
a. The activity, set of institutions, and large
processes for creating, communicating,
delivering and exchanging offerings that
have value for customers, clients, partners
and society at large
b. The management of supply chain activities
to achieve a sustainable competitive
advantage
c. Recording business transactions on behalf
of an organization, reporting on company
performance to management, and issuing
financial statements
d. Creating processes to secure and store all
transactions with customers
Which philosophy is focused on reducing d. Production philosophy
cost?
a. Product philosophy
b. Sales philosophy
c. Societal philosophy
d. Production philosophy
What is product philosophy? d. Focusing on producing the highest quality goods
a. Making sure the final product is received
by the customers
b. Emphasizing push and hard selling
c. Focusing on getting the best value to
customers
d. Focusing on producing the highest quality
goods
CSUF Bus Mktg 351 Exam 1 Review Questions
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