100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
EXAM 2 & 3 McMillan COB 300D with 100% correct answers $17.99   Add to cart

Exam (elaborations)

EXAM 2 & 3 McMillan COB 300D with 100% correct answers

 36 views  0 purchase
  • Course
  • COB 300D
  • Institution
  • COB 300D

EXAM 2 & 3 McMillan COB 300D with 100% correct answers

Preview 3 out of 28  pages

  • September 11, 2024
  • 28
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COB 300D
  • COB 300D
avatar-seller
BravelRadon
EXAM 2 & 3 McMillan COB 300D

Utilizing a single marketing mix to reach a uniform (everyone in the market is viewed as the same) target
market defines what targeting strategy?

-Undifferentiated

-Behavioral

-Differentiated

-Psychographic

-Concentrated - correct answer ✔✔Undifferentiated



Where might the term 'evoked set' or "consideration set' come into use within the field of marketing?

-During construction of a BCG (Boston Consulting Group) matrix

-During the consumer buying decision process

-During consideration of using a diversification strategy

-When using Maslow's hierarchy of needs

-When using the time ERA's to define a product approach - correct answer ✔✔During the consumer
buying decision process



If Tovota has fixed costs of $ 100.000.000 for the manufacture of its Prius and sells the car for $20,000
with 10% of the sales price taken away by the independent dealer, what is the breakeven point for the
Toyota Prius?

-15 million dollars

-5,555 cars

-55 million dollars

-5.556 cars

-5.555.55 cars - correct answer ✔✔-5.555.55 cars



What percentage market share seems reasonable and most likely for a company to have within their
market? (which answer is the most realistic market share shown)

,-Apple has 90 % of the global smartphone market

-Honda has 70% of the luxury car market worldwide

-Ford has 18% of the domestic vehicle market

-Facebook has 99 % of the global social media market

-Kellogg's has 2 % of the breakfast cereal market - correct answer ✔✔-Ford has 18% of the domestic
vehicle market



Which branding strategy would involve hiding the identity of the manufacturer which is actually making
the product being branded by a retailer or wholesaler.

-Brand extension

-Mixed branding

-Co-branding

-Family branding

-Multiproduct branding - correct answer ✔✔-Mixed branding



What is the forth stage of the product adoption process?

-Late Majority

-Trial

-Evaluation

-Free Samples

-Interest - correct answer ✔✔-Trial



Which of the following is the best example of a nondurable good?

-Laundry detergent

-Automobile

-Shoes

-Laser Surgery

-iPad - correct answer ✔✔-Laundry detergent

, A basic test of the usefulness of the market segmentation process is whether it leads to tangible
marketing actions that can

-stand up to ethical scrutiny

-create a new product

-create innovation

-create a market

-increase sales and profitability for the company using it - correct answer ✔✔-increase sales and
profitability for the company using it



When considering global business, which is considered as a licensing agreement?

-Boeing makes parts for other aircraft companies in the USA.

-Toyota has manufacturing facilities that they own in Kentucky by which they manufacture vehicles.

-Exxon and BP join together to form another company which will run seismic data in the search for oil.

-Tide is a brand of Proctor and Gamble or P&G via license.

-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA. - correct answer
✔✔-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA.



To be identified as a market segment, its members must

-have common needs and respond similarly to market actions

-have different needs and have potential for future growth

-have potential for future growth and have potential for increased profit or ROl

-represent a large share of the entire market and have critical buying power.

-have different needs and respond similarly to market actions - correct answer ✔✔-have common needs
and respond similarly to market actions



Which branding strategy is an example of Family branding?

-Duracell makes batteries for Costco under the Kirkland name

-Kroger uses its Kroger name on all of its products

-Family branding uses brand names, brand marks and brand equity on the products

-Sunbeam puts their company name on all of their products

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $17.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80202 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$17.99
  • (0)
  Add to cart