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Exam (elaborations)

COB 300D Exam 1 questions with complete solutions

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  • Course
  • COB 300D
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  • COB 300D

COB 300D Exam 1 questions with complete solutions

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  • September 11, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COB 300D
  • COB 300D
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BravelRadon
COB 300D Exam 1

Relationship marketing, - correct answer ✔✔establishing long-term, mutually satisfying buyer-seller
relationships



customer value - correct answer ✔✔the difference between the benefits a customer sees from a market
offering and the costs of obtaining those benefits



needs and wants - correct answer ✔✔Needs are the basic necessities of life eg food, clothing and
shelter. Wants are the unlimited additional things people desire.



satisfying needs/ determining the right value - correct answer ✔✔look at the tier list

1. Self-Actualization

2. Estemm Needs

3. Social Needs

4. Safety Needs

5. Physiological Needs



Elements of the marketing mix - correct answer ✔✔Product, Price, Place, Promotion



Evolution of Marketing - correct answer ✔✔Production Era

Selling Era

Marketing Era

Relationship Era



experiential marketing - correct answer ✔✔Allows customers to engage and interact with offerings in
sensory ways in order to create emotional bonds between consumers and marketing offerings

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