customer value - correct answer ✔✔the difference between the benefits a customer sees from a market
offering and the costs of obtaining those benefits
needs and wants - correct answer ✔✔Needs are the basic necessities of life eg food, clothing and
shelter. Wants are the unlimited additional things people desire.
satisfying needs/ determining the right value - correct answer ✔✔look at the tier list
1. Self-Actualization
2. Estemm Needs
3. Social Needs
4. Safety Needs
5. Physiological Needs
Elements of the marketing mix - correct answer ✔✔Product, Price, Place, Promotion
Evolution of Marketing - correct answer ✔✔Production Era
Selling Era
Marketing Era
Relationship Era
experiential marketing - correct answer ✔✔Allows customers to engage and interact with offerings in
sensory ways in order to create emotional bonds between consumers and marketing offerings
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.