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COB 300D Ch 18 Terms questions well answered
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COB 300D Ch 18 Terms questions well answered
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COB 300D Ch 18 TermsConsumer-Oriented Sales Promotions - correct answer ✔✔Sales tools used to support a company's
advertising and personal selling directed to ultimate consumers
Cooperative Advertising - correct answer ✔✔Advertising programs whereby a manufacturer pays a
percentage of the retailer's local advertising expense for advertising the manufacturer's products
Cost per Thousand (CPM) - correct answer ✔✔The cost of reaching 1,000 individuals or households with
the advertising message in a given medium
Frequency - correct answer ✔✔The average number of times a person in the target audience is exposed
to a message or an advertisement
Full-Service Agency - correct answer ✔✔An advertising agency that provides the most complete range of
services, including market research, media selection, copy development, artwork, and production
Gross Rating Points (GRPs) - correct answer ✔✔A reference number used by advertisers that is obtained
by multiplying reach (% of total market) by frequency
Infomercials - correct answer ✔✔Program-length advertisements that take an educational approach to
communication with potential customers
In-House Agencies - correct answer ✔✔Consist of the company's own advertising staff, who may provide
full services or a limited range of services
Institutional Advertisements - correct answer ✔✔Advertisements designed to build goodwill or an image
for an organization rather than promote a specific product or service
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